Digital Signage Division

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Digital Signage Division

• Presentation - 2008

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Connecting Vision To Performance

• Our Vision
• Ingram Micro will be universally regarded as the
  best way to deliver technology to the world.
• Our Mission
• To be an indispensable business partner the
  most valued bridge between our vendors and
  customers.

Ingram Micro will focus on enhancing the success
of its business partners, associates and
investors, while embracing its values of
teamwork, respect, accountability, integrity and
innovation.
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Agenda

• What is Digital Signage?
• Digital Signage Solution Components
• Market Opportunities
• Digital Signage Division
• Additional Ingram Micro Resources
• Getting Involved with Ingram Micros Digital
  Signage Division

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What is Digital Signage?

• Digital Signage is a form of out-of-home
  advertising in which content and messages
  displayed on an electronic screen, or digital
  sign, can be changed without modification to the
  physical sign Wikipedia
• Digital Signage is displaying the right message,
  at the right time, to the right audience!
  Minicom
• Digital Signage is a disruptive technology!
  Pepperdine University

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Digital Signage Solution Components
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Digital Signage Solution Components

• Content Creation and Content Management
• Displays, TVs, and monitors
• Media players and PCs
• Content and Device Management
• The Network
• Mounts Cables

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1) Content Creation/Management

• Content Is Key
• Services revenue opportunity
• Opportunity to partner with local agency or
  businesses
• You can limit how much control and access your
  customers have

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2) Displays, Monitors, Projectors

• Consumer vs. Commercial
• You get what you pay for!
• Commercial Displays
• Better warranty
• Orientation Independent
• Enhanced Connectivity
• Consumer
• Shorter warranty
• Landscape only
• Limited connection
• Great content (needs) Great display
• Technology matters
• Large Format vs. Small Format
• Projectors in Digital Signage

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3) Media Players PCs

• Multiple means to an end
• Integrated w/Display
• Non PC based Media Player
• Small Form Factor
• A PC is a PC, a Server is a Server
• Different Strategies
• Content is stored locally
• Content is hosted and pushed out
• Local Management vs. WAN
• Different Tools and File Types
• Flash
• Quicktime, WMV
• JPEG, MPEG
• More Flexible More Functional

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4) Content Device Management

• Managing Content
• Control over what plays/displays
• Control over how it is implemented
• Managing Schedule
• What plays When it Plays
• Determine what is running and where
• Local Management vs. WAN
• Manage Devices
• Control what devices get what content
• Manage Remotely
• Troubleshoot for your console

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5) The Network

• Why the Network?
• Allows You to Update/Manage Content
• Monitor Deployment
• Increased Control
• Manage Devices
• Control what devices get what content, when, etc
  via the network
• Can be Wired or Wireless
• LAN or WAN or Both
• Needs determine strategy

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6) Mounts Cabling

• Every screen needs a mount
• Wall and Wall/Tilt
• Free Standing (Floor)
• Rolling Cart
• Every deployment needs a cable(s)
• The higher quality the content, the greater the
  need to use digital cables and connectors
• DVI, HDMI, Component (analog)
• Use a named brand (Cables to Go, etc)
• High Margin Area
• Make money on the accessories
• Extenders, repeaters, splitters

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Market Opportunities
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Market Opportunities

• U.S. retail industry spends more than 5 billion
  annually on printed promotional signage and
  graphics.
• Recent advancements in screen size and technology
  bigger better along with dramatic reductions
  in price in both Plasma and LCD displays
• The time is NOW!

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Digital SignageEach Circumstance is Unique

• Small and Medium Size Business
• Retail/Food and Beverage
• Healthcare
• Colleges and Universities

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Where to sell Digital Signage

• Start with your existing customers, especially
  repeat customers
• Leverage local business relationships
• Focus on decision makers and budgetary
  influencers
• Think FORWARD create opportunities for your
  customers before they see them

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Selling Digital Signage

• Digital Signage has virtually no limits in its
  application
• Menu BoardsKiosks and Information
• Information (news, alerts, etc)
• TV, Advertising, Branding
• Digital signage is controlled, targeted, and
  dynamic
• Peoples retention of ads seen from digital
  signage is higher than almost every other media
  outlet
• Companies that adopt digital signage as a
  strategy are staying with or ahead of the
  marketplace

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Digital Signage Division
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Getting Involved with Ingram Micro

• Digital Signage uses current technology to create
  solutions, services, and margin opportunities.
• You have the support of key vendors your for
  digital signage opportunities.
• Ingram Micro is uniquely positioned to be the
  leading distributor in digital signage pricing,
  creative financing, and freight costs should not
  be issues.
• When in doubt reach out to the dedicated business
  development managers for the Digital Signage
  Division

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What Makes Ingram Micro Unique to Digital Signage?

• Leveraging Ingram Micro Engine
• Dedicated Digital Signage Division
• IMSN services
• USSI, national digital signage installation
  partner
• Dedicated Support Team
• Solution Centers
• Leasing Financing

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Additional Ingram Micro Benefits
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Ingram Micro Leasing Finance

• Ingram Micro Solution Provider Leasing
• Total Solution Financing
• Multi-lender program
• More competitive leasing rates
• Higher approval rates
• Vendor specific custom programs
• Website tools
• IM.com
• Quoting tool for estimates
• Educational information for solution providers

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IMSN USSI

• An North American organization that delivers
  Onsite and Professional IT Services
• Top tier solution providers
• Member design, deploy, support technology
  products services
• More than break-fix services
• Pre post sales professional services
  capabilities
• Identify ? Assess ? Score/Design ? Test/Proof of
  concept ? Sell ? Deploy ? Implementation ? Manage
  ? Service ? Refresh
• National Installation Partner, USSI, can assist
  you in implementing digital signage
• Site surveys
• Installation
• Support

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Ingram Micro Solution Center

• The Solution Centers are state-of-the art
  training and demonstration facilities located
  both in California New York
• The Solution Centers give solution providers a
  competitive advantage at no cost

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Digital Signage Technical Support

• Ingram Micro Technical Sales Engineer Program
  (TSEs)
• Presales consultative/technical assistance that
  enables sales
• Sales/technical training
• Identify opportunities
• Customer visits, conference calls, meetings, and
  events
• Engineers available for storage, security,
  wireless, networking, document management,
  digital signage
• Dedicated Digital Signage Technical Sales Engineer

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Additional Industry Resources

• Industry resources
• POPAI (Global association of Marketing and
  Retail)
• http//www.popai.com
• Digital Signage Directory
• www.digitalsignagedirectory.com/
• National Retail Federation
• www.nrf.com/
• Digital Signage Today
• www.digitalsignagetoday.com
• Pro AV Online
• http//proav.pubdyn.com/

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Getting Involved with the Digital Signage
Division

• Next Steps

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