Packaging in Perspective

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Packaging in Perspective
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What might the cynics say?

• 2 minute brainstorm in groups

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What might the cynics say?

• Costly
• Litter
• Over packaging

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Putting Packaging into Perspective

• Its benefits to modern living
• Its benefits to business in general
• Its consciousness towards a sustainable
  environment

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Modern Living

• Jointly examining some of the key trends
• What has changed
• What are some of the future scenarios
• In general
• SA specific
• Trends in retail

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Summary of key Trends

• A life connected
• My life, My Way
• Ethical Consumerism
• Sensory Branding
• Us, Together
• The new chefs
• Fit and Healthy
• Conspicuous Consumption
• Worldly wise
• Source PSFK.com

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SA perspective

• Diverse population
• Broad geographic spread
• First and Third World
• Divergent consumer needs
• Aspirational

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Benefits of Packaging

• Enabling modern living
• Packaging touches every aspect of our daily life

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Packaging Informs

• Information age
• Usability convenience, simple steps
• Carries vital information on ingredients
• Keeps hazardous products away from children
• Nutritional Information fit, healthy
• Ethical consumerism ingredients, environment,
  processes, recyclable
• Safe handling and use
• Tracing manufacturing information global
  preferences

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Packaging Preserves

• While consumers want convenience they also want
  freshness
• Enables distribution across vast geographic areas
  
• Local - broad geographic spread
• International opening up trade and industries
• Opened up markets for tastes worldly wise
• Ensures food safety
• Convenience
• Shelf stable products in convenient formats
• Easy prep
• Minimises food spoilage and wastage
• Losses for preparation of fresh produce 10-20
  vs. losses for processed produce 0.1-1
  (Kooijman)
• With benefits of packaging, refrigeration and
  transport the losses between grower and consumers
  are as little as 2 in the developed world and
  without those facilities as much as 44 in the
  developing world (Wessling)

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Packaging Performs
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Packaging Protects

• Product
• From factory to consumer in perfect condition
• Materials handling flow
• Public
• Tamper Evidence
• Pilfer Proof
• Anti-counterfeit technologies
• Hygiene
• Sterilised packs hospitals, pharmaceuticals
• Child resistant closures
• Protect from hazardous materials losses to
  environment

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Child-resistant
Controlled de-cantering
Tamper-evident
Hygienic end protection
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Packaging is part of the brand experience

• Recognisable
• Delivers the brands promise
• Engages the consumer
• Memorable consumption experience
• Maintain consumer confidence
• Medium for product revival
• Ability to customise
• Sensory Branding
• Packaging is the first point of visual and
  tactile contact

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Packaging creates economic options for consumers

• Sizes
• Portions
• Affordability
• Minimise costs through smart packaging
• Convenience less waste

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Packaging enables modern retailing

• Imagine a hyper or supermarket without packaging?
• Imagine a convenience store without portion
  packs?
• Imagine an on-line food store without a picture
  you can relate to?
• Future self scanning, RFID
• Informal market needs shelf stable, easy
  display, recognisable, portions

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More Benefits of Packaging

• Optimising Business in General

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Benefits to Business in General

• Without Packaging, materials handling would be
  messy, inefficient and costly, and modern
  consumer marketing would be difficult
• Cost reduction/supply chain management/logistics
• Globalisation
• Optimising conception to consumption
• Cost vs. final price
• Technology enabling speed to market
• Total packaging system

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Even More Benefits of Packaging

• Engaging in a Sustainable Environment

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Sustainable Environment

• Lighter weight
• Smarter design
• Industry driven recycling initiatives
• Recovery
• Inform

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In Summary

• Consumer packaging has, by the time of its
  disposal, delivered significant benefits to the
  consumer. It has ensured the security of the
  product, delivered it in a clean, safe and
  saleable form and prevented spillage and
  spoilage. It has delivered substantial economies
  and thereby kept prices down by facilitating ease
  of handling, warehousing and distribution.
  Packaging has also reduced both the amount of
  solid waste going to landfill and the overall
  environmental impact association with the
  production and distribution of goods has been
  beneficial to society
• Source Packaging Council of Australia Issues
  Paper Australian Packaging Issues and Trends