Learning Objectives

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Learning Objectives
Identify two strategies for addressing common
barriers to breastfeeding
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Making the Infant Feeding Decision

• Feeding decisions based on
• Family experience
• Past experiences
• Confidence level

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When Infant Feeding Decisions are Made

• Before Pregnancy
• The earlier a decision to breastfeed is made, the
  longer she breastfeeds
• During Pregnancy
• Women can change their minds about breastfeeding
• After Baby is Born
• Some wait to make their infant feeding decisions

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What Women Know

• WIC women know breastfeeding is best
• Many mothers believe formula is about as good
• Mothers want a special BOND
• Balance between the benefits and the PRICE of
  breastfeeding

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The Cost to Breastfeed

• Barriers to breastfeeding can make it seem too
  hard for mothers
• Allow mothers to share their concerns

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Barriers to Breastfeeding

• Barriers are similar to hurdles to overcome
• Some women may view hurdles as impossible to get
  past
• WIC peer counselors can help mothers identify
  their personal barriers to breastfeeding

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Embarrassment

• Embarrassment a primary barrier for women
• Worried about being exposed in public
• Concerned about making others uncomfortable
• Some learn to hide
• Some choose to pump

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Time and Social Constraints

• New mothers can feel overextended
• Breastfeeding seems overwhelming with other
  demands
• Women worry breastfeeding will make children too
  dependent
• Women not always aware breast milk can be
  expressed and stored for later use
• Women need to know how to combine breastfeeding
  and employment

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Lack of Social Support

• Mothers own mother strong influence in infant
  feeding choice
• Other female relatives influential
• Babys father is also influential
• Mother worries about support from others in her
  community

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Fear of Pain

• Negative breastfeeding experiences tend to be
  widely shared
• Fear of pain a common concern of teen mothers
• Confusion between normal tenderness and pain
• Most painful situations can be prevented when the
  baby is positioned and latched correctly

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Lack of Confidence

• New mothers feel vulnerable and overwhelmed
• Negative comments add to worries
• Women who lack confidence find it hard to take
  on new challenges
• Peer counselors can affirm what mothers are doing
  well to build self-confidence

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BREASTFEEDING Another Way of Saying I Love You
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