PrintSoft Inc David Frenkel

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PrintSoft IncDavid Frenkel

• Making micro-segmentation marketing easy
  profitable

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PrintSoft

• Global Leader Automated Document Systems
• Started 1989 Melbourne, always profitable
• 6000 licenses
• Customers in 50 countries
• 1000 bureaus
• Financial services, utilities, telcos, retail
• Subsidiary of
• A4 billion, highly profitable corporation
• Technology innovator joint development
• Strategic focus efficiency and effectiveness of
  printed and related electronic documents

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Our invoices suck ? Rosie
Cassidy, Gannett

• Is this is a common feeling?

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Inserts become Onserts
Credit Card Statement (Israel) Printed on
Kodak Versamark Selling variable-data-driven
advertising space Highly successful
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Caltex/Sigma Korea

• Gas station loyalty-program statement
• Used to be a black white application with a
  booklet of vouchers
• Transactional and demographic data
• Have to go to gas station to redeem

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French Telecom sells 500 More

• Breakdown of duration of Standard Time calls
  with 3D Chart representation
• Reminder of current average time and costs of
  local calls
• Sets out benefits of subscribing
• Shows the most suitable fixed-price tariff
• Opportunity to trade-up with two
  alternative tariffs
• Map on the back showing the area covered by the
  fixed-price tariff
• µ Variable fields

• Presents a typical Standard Time on the basis
  of an all-inclusive, fixed-price tariff for 5
  hours
• Explanation of how the fixed-price tariff works
• 7 fixed-price tariffs available from 3 to 20
  hours
• µ Variable fields

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What would help you do your job better?
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Observations

• Desire for greater audience messaging
  granularity
• MAAX can help provide very fine-tuned
  segmentation
• A time of experimentation many small campaigns

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Evolution or Intelligent Design?

• From Mail to Bulk-Mail to Phones to E-mail Back
  to Intelligent Multimedia Mail

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A sea-change in mail

• Hybrid Mail
• Produce campaign
• Distribute production to best sites
• Cleanse, co-mingle, sort, produce
• Australia
• Brazil
• South Africa
• Switzerland
• Italy
• USPS did try

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Opportunity

• Outbound phone solicitation has become a social
  pariah
• E-mail SPAM filters and overload
• Good old-fashioned mail that has personally
  relevant messaging, graphics, photos charts can
  help fill the void with finesse and lower costs

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The desktop mailing system that improves staff
productivity, slashes costs and shortens delivery
times
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Australias largest retailer
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40 Cost reductionPhone room 30 reduced 10
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Nuanced collection messaging
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Sample DB letter
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Saving expense and time
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Preventive medicine

• After bad service Personal letter from the
  publisher offer, to inoculate the account from
  abandonment
• Include coupon as mea culpa integrated into mail
  piece with bar code
• A special offer tied to customer history, e.g.
  for advertising their next garage sale

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DeskDirect

• Traditionally
• Large mailings outsourced
• Smaller mailings done in-house

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Issues

• Limited labour resources
• Better if staff spent more time on
  revenue-generating tasks
• Costs
• Staff time
• Printer consumables
• Purchase price only 5 of TCO
• Support 50 TCO

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Costs

• Paper - 0.03 / page
• Envelopes - 0.04 each
• Labels
• Consumables e.g. ink - 0.03 / page
• Hourly wage - 16.00
• Hours per 100 pieces - 3
• Labor per piece - 0.48
• Postage (clean mail) - 0.45

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Costs

• TOTAL
• 1.03 for a one-page letter
• Some estimates as high as 1.50 - 2.90

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Wouldnt you like to

• Free up staff
• Reduce costs
• Shorten delivery times
• Receive postage discounts
• Increase personalization
• Ensure corporate standards
• Reduce number of templates

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What is DeskDirect?

• Create mail on desktop
• Electronically submit to service bureau or
  central print production center
• Inserted in mail stream

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DeskDirect benefits

• Users send letters without leaving their desks
• No more printing, folding, inserting or mail
  handling

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DeskDirect benefits

• Centralized consolidation of mail
• Automatic sorting, bar coding and postage
  discounts
• Reduce requirements for
• Desktop printers
• Stationery management
• Mailroom overheads
• Manual mail-processing tasks

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DeskDirect benefits

• Increase personalization to maximize response
  rates
• Shorten delivery times
• Fewer document templates easier maintenance
• Stronger customer relationships

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Possible Applications

• Customer correspondence
• Direct marketing letters
• Your own
• Advertisers
• Bad-debt communications
• Support mailings
• Payment reminders
• Notices
• Advertiser reminders and upsells

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The desktop mailing system that improves staff
productivity, slashes costs and shortens delivery
times
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Lets have a closer look
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Create a document template
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Attach database
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Insert variable data and images
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Proof document
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Submit document

• Click on Send button
• Select printing requirements
• Paper type
• Envelope size
• Inserts
• Color

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Sending

• All resources zipped and encrypted
• Send via
• Secure email
• FTP
• Internet

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Printing Center

• E-mail confirms receipt of files
• All documents aggregated, sorted, routed and
  batched for production efficiency
• Service provider can provide address validation,
  cleansing, sorting, bar coding archiving
• Printing gtgt mailing

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Hybrid Mail Engine Control Screen
Functions
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Job View

• Documents received automatically aggregated

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Job view

• View documents by
• Captured
• Stationery type/finishing needs
• Previously defined sort groups
• Allocated to a print job
• Unprinted
• Printed/reprinted
• Finishing stage e.g. inserted, finished
• Dispatched
• Routed

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Configure Job

• Select Batch and click on Configure

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Configure Job

• Select printer inserter
• Select paper, envelope inserts

Live update
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Job View

• View newly created print job

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Print View

• View Print Batches

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Printer Configuration

• Fine-tune printer settings

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Reprints
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Route Jobs

• Select batch and destination

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See forwarded documents
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Status View

• View status of all jobs
• Manual update possible

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Customer Enquiry

• Customer view of all jobs

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Set up equipment at each node
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Set up equipment details
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Stationery Configuration

• Set up stationery types inserts for each
  customer

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Thank you