Baruch College

1

• Baruch College
• April 1, 2008
• Peter OToole
• Director
• Public Relations

2
ecomagination

1. Grow revenues to 20B
2. Double clean RD to 1.5B
3. Reduce GHG, energy use
4. Inform the public

3
Revenue20B by 2010
25B
Revenues (B)
23
21
70B Orders
20B Rev by 09
20 CAGR
17
14
11
9
'05
'06
'07
'08
'09
'10
Water
Oil Gas
C I
Financial Services
Products in every business
Aviation
Energy
Transportation
4
RD 1.5B by 10
RD Investment (B)

• gt1B clean tech fund
• Product portfolio
• 05-07 17 60
• Future Technologies
• CO2 capture
• Zero liquid discharge
• Alternative fuels
• Waste to Energy
• Demand Side Mgt.

1.5
1.4
1.2
1.1
0.9
0.7
5
Lower emissions

• Beating all emissions energy targets
• 200 kT CO2 reduced
• 100 MM 07 energy savings
• Engaged teams
• Lean, Treasure Hunts GE solutions

CI Biomass Waste Heat Recovery
Gas engine waste heat Biomass heat Compressor
waste heat Out of service blds.
Hungary
Jenbacher Gas Engine
6
Outreach
Public Policy
Public Relations
Legislation
Advocacy
EU Korea Middle East
Thought-Leadership
Zeng
Schwarzenegger
7
Leveraging ecomaginations
Scale
Brand
Reputation
Revenue (millions)
Rank
Company
172 Avnet 14,254
173 ConAgra Foods 14,172
174 Fluor 14,079
176 Chubb 14,003
177 Enterprise GP Holdings 13,991
178 Qwest Communications 13,923
8
GEs reputation

• 2007 Dow Jones Sustainability Index
• 2008 Americas and Worlds Most
• Admired Companies (Top 5)
• Fortune
• 2008 Most Innovative Companies (4)
• Fast Company

9
The GE Brand

• 2nd Most Valuable Brand
• 62B brand value
• Millward Brown/FT, 2007

10
Overall impact for GE and the brand

• Customers New collaborations
• Products Technical and commercial innovation
• Policy A seat at the table
• Employees Grass roots support, best talent
• Public opinion Message resonating