Implementation of animal welfare labelling in the EU the consumer perspective The Federation of Germ

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Implementation of animal welfare labelling in the
EU the consumer perspective The Federation
of German Consumer Organisations - vzbv -
umbrella for 40 German consumer organisations-
represent the interests of consumers in public
and vis-à-vis legislators, the private sector
and civil societyOur goal is - to protect and
empower the consumer We do this by - lobbying
and campaigning at national and European levels
- taking collective legal action on behalf of
consumers and professional training for the
staff of consumer organisations

• Jutta Jaksche, Policy Officer Agriculture, vzbv,
  Berlin

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What is missing?
A raising amount of consumers want animal
friendly produced products, but efforts in animal
husbandry are not transparent, information not
reliable. A raising amount of producers want to
achieve an added value for additional efforts
(quality strategy). The market instruments for
these criteria are insufficient (products are not
labelled in a convincing way, production systems
are not assessed and not labelled for the
producer as well)
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Quality standards

• Obligatory labelling system (analogue to the egg
  labelling)
• does not fit to european legislation (non EU-
  standard)
• fit to european legislation (also equivalence is
  given)
• first premium level
• second premium level
• Inspection authorithy (similar to the Swiss
  guide)
• which helps - producers to develop animal
  friendly systems and farmers to invest in such
  systems
• Additional marketing initiatives on the basis of
  f.e. breeding efforts, regional specifics.