MOVING AHEAD

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MOVING AHEAD

• FLO, KOLKATA CHAPTER 2009-10

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Vision Mission

• FLO VISION
• Empowerment of women
• FLO, Kolkata chapter Mission
• We, the women, mean business

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Chapter Focus

• Resurgence of Beautiful Bengal
• Through creative fields of art, crafts, culture
• Encourage a business friendly environment
• Explore new identity in tourism segments and
  encourage footfalls
• Create a platform of opportunity and choice

4
Chapter Strategy

• Work in synergy with YFLO from the same platform
• Create SOP for the chapter i. Give preference
  to quality over quantity ii. Motivate and involve
  existing membership force iii. Guidelines for
  office bearers with identity styleguide etc.
• FLO with a corporate marketing plan i. Image
  building ii. Media partner iii. OOH media partner
  iv. Airline partner v. Hospitality partner
• Create 2-3 annual brand events and associations
  for long term

5
Annual brand promise

• Save the Girl Child as the CSR ongoing project
• a. National brand ambassador To inaugurate the
  cause for the year and be invited to the year end
  AGM in New Delhi
• b. Mentor and Mentee programme at the chapter.
  With talented children age group 4 to 10, in art,
  music etc
• c. FLO Save the Girl Child Merchandise, with
  corporate sponsorship and national designer
  branding. Available through retail tie-ups all
  over India

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09-10 brand promise

• Revival of art, crafts and culture in Bengal
• Annual Art show titled Goddess with Bengal
  school original and extinct pieces of Goddess
  art. Tentative month November Tentative Venue
  Governors residence at Barrackpore
• Overnight Crafts tour of Bengal with help of West
  Bengal Crafts Council and Tourism department,
  Government of West Bengal. Highlighting
  indigenous crafts of Bengal terracotta, textiles,
  dokra etc
• Cultural revival through joint ventures of ICCR,
  British Council, consulates. Music, literature,
  art, cinema, fashion

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International brand promise

• This is a suggestion to make this an annual event
  can be hosted by one chapter every year
• A 2-day Business Summit, focusing on world trends
  and women in business
• Invitation to an international woman leader and
  speakers from different countries
• A fundraiser open to corporate and business
  delegation
• (Have worked out detailed business model and
  plan)

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Programme highlights 09-10

• Fashion redefined with Ravi Bajaj Rina Dhaka
  presentation (July)
• Dr. Ronald Rosedale on better health and living
  (August)
• Style cooking with an international chef
  (September)
• Marketing expertise with Prof. Ranjan Das, IIMC
• IT consultancy cell workshop basic usage of
  internet, advantages of social and business
  networking, SEO etc
• Financial and management consultancy cell for
  members with experts
• Festival of France in India (December)
• 2 HSF programmes for members and guests
• 3 Fellowships (May, September, March)
• Exhibition of members and their enterprises

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Programme highlights YFLO

• Franchising Seminar on getting franchises to
  Kolkata (May)
• In conversation with Suhel Seth Reinstating
  faith in Bengal
• Photography Workshop
• Craft and Fashion Exhibition
• Art Auction and Art Appreciation course
• Bengal as an investment Destination - Panel
  discussion

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Assistance from HQ

• In providing as many HSF programmes as possible
• In creating a networking platform, preferably
  online, for all the chapters nationally
• Training and networking for all chapters to adopt
  best practices
• Clear SOPs for office bearers to help move
  forward
• Information sharing and database for national
  events and projects
• Presence of The President for important chapter
  events, whenever possible

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The team 09-10
YFLO Chairperson Gunjan Poddar Vice Chairperson
Rashmi Poddar SecretaryNeha Garodia Treasurer
Pooja Kayan Committee Sonali Lakhotia Sejal
Kanoi Vandita Jhunjhunwala Nandita
Gangwal Vartika Agarwala Avanti
Jhunjhunwala Medhavni Khaitan All past
chairpersons and all India Presidents in the
advisory committee

• FLO
• Chairperson Salmoli Mukerji
• Vice Chairperson Manisha Kajaria
• Secretary Swati Jalan
• Treasurer Amita Ganeriwala
• Committee
• Shruti Saraf
• Sharmila Surana
• Ruchika Gupta
• Sabina Rungta
• Niharia Agarwal
• Ritika Poddar
• Vijaya Agarwal
• All past chairpersons and all India Presidents in
  the advisory committee

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Thank You.