Title: Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by:
1Presentation to the StandingCommittee on
Canadian Heritageon the State of the
CanadianBroadcasting System by
- Carole Taylor, O.C.Chair of the Board of
DirectorsRobert RabinovitchPresident and
CEOMarch 14, 2002
2CBC Panel
- Carole Taylor, Chair of the Board of Directors
- Robert Rabinovitch, President and CEO
- Michel Tremblay, Vice-president, Strategy and
Business Development
3Canadas Most Important Cultural Institution
- The importance of public broadcasting to
Canadians - CBC committed to producing innovative and
uniquely Canadian programming - Setting the standard for news and public affairs
4CBCs Journalistic Presence
Newfoundland and LabradorCorner
BrookGanderGoose BayLabrador CitySt.
JohnsPrince Edward IslandCharlottetownSummersi
de
Nova Scotia Baie St.MarieHalifax SydneyYarmouth
New BrunswickBathurstCampbelltown CaraquetCarle
tonFrederictonGrand FallsMonctonSaint
JohnQuébec Baie ComeauChicoutimiGaspéIles de
la Madeleine
KuujjuaqMataneMontréalQuébecRimouskiRouyn-Nor
andaSept-IlesSherbrookeTrois-RivièresOntario H
awkesburyHearstKingstonKitchenerLondonOttawa
SudburyThunder BayTimminsTorontoWellandWindso
r
ManitobaBrandon Thompson Winnepeg Saskatchewan La
RongePrince Albert Regina SaskatoonYorktonAlbe
rtaCalgary Edmonton LethbridgeBritish
ColumbiaKelownaNelsonPrince GeorgePrince
RupertVancouver and SurreyVictoriaNunavutCambr
idge Bay IqaluitNorthwest TerritoriesForth
SmithInuvikRankin InletYellowknifeYukonYellow
knife
TV RadioRadioTV
5What CBC Means to Canadians
- Connecting Canadians
- Telling our stories
- Reflecting the regions to a national audience
- Providing a life-line service to many
- Giving Canadians a unique Canadian perspective on
domestic and world events - Being an incubator for Canadian talent
- Taking programming risks
6CBC More Important than Ever in a
Media-Cluttered World
- Dedicated to providing Canadians with a concrete
sense of their roots and identity through our
distinctive programming - The CBC remains a cornerstone of Canadian culture
and of the broadcasting system - Public policy must recognize and reflect this
reality
7- The only thing that matters in
- broadcasting is programming content.
- Source..
8Meeting the Needs of Canadians
- Our objective is to deliver programming to
Canadians in the form and at the time they choose
on all available platforms - Radio and television networks and stations
- Wireless news
- Youth internet services
- Pay audio service
9Significant Challenges Remain
- The availability of television programming has
more than doubled over the last 10 years - More than 1 billion in CTF funding and millions
in tax credits - yet the viewing to Canadian programming has not
increased in either the English or French
markets, especially in prime-time
10Viewing to Canadian Programs A 10 year
comparison
Viewing to Canadian and Foreign Programs on
English TV and French TV 7pm-11pm 1992-93 and
2000-01
English TV
French TV
Foreign
31
38
Foreign
73
74
69
Canadian
62
Canadian
27
26
1992-93
2000-01
1992-93
2000-01
(NMR - September to August data)
Source
11Why Canadians Arent Watching More Canadian Shows
- Market fragmentation
- With the explosion in availability of new
specialty services, viewing options have been
spread over more services - No corresponding rise in viewing to Canadian
programming - Give Canadians opportunities and they will watch!
- A Peoples History 16 million Canadians
reached - Random Passage 1.2 million Anglophone
viewers - Music Hall 1.6 million
Francophone viewers
12Viewing to Canadian Programs in Prime-time per
Program Source
7pm-11pm 2000-01
French TV
English TV
Radio-Canada
34
34
CBC TV
Newsworld
RDI
3
3
9
CTV
Global/Canwest
4
TVA
9
35
Other Non-Pay
11
TQS
41
Pay/Specialty
Other Non-Pay
3
Pay/Specialty
14
Base 62
Base 26
excludes CBC TV/Radio-Canada affiliates in
their own time includes Canadian educational
broadcasters and U.S. conventional Includes
Télé-Québec, TFO Radio-Canada affiliates in
their own time
(NMR - September to August data)
Source
13Programming Economics A Major Factor
- Quality Canadian programming is costly yet can
not recover its costs in the market - Da Vincis Inquest costs 1 million per episode
yet generates less than 100,000 in advertising - This reality applies to all players in the system
and has a fundamental impact on prime time,
especially in the English market
14Prime-time The Most Important Viewing Period
Hourly Viewing Curve of All Television
StationsMonday to Sunday, All Persons 2January
to December 2000
Viewing Level ()
(NMR)
Source
15Basic Block Schedule Templates
Canadian
Foreign
Winter 2002
Only titles and country of origin of programs
which most frequently occupy time periods are
shown.
16- A strong and vibrant national public
broadcaster is the most effective way of ensuring
for Canadians a high quality and distinctive
Canadian voice.
17Canadian
Foreign Simulcast
Foreign
Simulcast Schedule Templates
Winter 2002
Only titles and country of origin of programs
which most frequently occupy time periods are
shown.
18How do we Strengthen the CBC?
- 1. Reconfirm the pivotal role of CBC in the
system and provide it with the necessary
flexibility to serve Canadians - 2. Re-balance policy and funding instruments to
provide support to those that are committed to
distinctive Canadian programming - 3. Introduce multi-year funding for CBC to
facilitate program planning and increase
operating flexibility
19Preserving a Distinctive Voice for Canadians
- With your help we will have the tools to
ensure wekeep setting the standard for what
Canadian broadcasting can be and to preserve a
truly distinctive voice for Canadians.