RECM 111 Leisure and Popular Culture

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RECM 111Leisure and Popular Culture
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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Children-
• Television and all the clothing, games, and toys
  modeled on popular television programs
• The rise in wartime and fall in peacetime of
  popularity of war toys, comic books, and uniforms
• The use of comic characters to sell vitamins,
  breakfast food, and shoes
• More than in other ages, children seem to be
  passive recipients of the culture

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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Youth-
• Rock groups and rap
• Dancing and MTV
• Concerts and television specials
• Ipods, Mp3 Players
• Satellite radios and CD players -nothing
  characterizes and bonds together teenagers in
  American culture like popular music
• However, teens are less passive than children

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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Youth-
• They may respond to marketing and promotion, but
  they also choose what they like
• Teens are the largest part of the movie market
  and a prime target audience for television
  programming
• Identification is important so they gather at the
  right places, wear the right clothing, and drink
  the right beverages
• In a sense, teens are popular culture-in ways
  that change and yet continue to form a behavior
  style with independent character

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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Adult singles-
• Most adult singles do not fit the image of the
  playboy and playgirl with 2,000 CDs and records,
  a sports car, the latest clothes, and a trip to
  the sun every other month
• Beginning incomes make that level of consumption
  only a frustrated dream for most

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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Adult singles-
• But the transition from teen to established adult
  includes a period of experimentation and courting
  of life styles as well as of a marriage partner
• Magazines, automobiles, and weekend entertainment
  are all part of the culture of being adult and
  single
• One aim is to employ the culture symbols that
  present a self that will be accepted in the
  social milieu where hoped-for relationships can
  be formed

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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Parents-
• The more home-centered leisure of parents shifts
  popular culture interests to "adult" television
  entertainment, the broad range of couple-group
  activities in the community, and symbols of
  social establishment
• "Pop" culture tends to be replaced by
  conventional culture
• Popular culture outside the home is more likely
  to mean McDonalds than a rock festival and Fourth
  of July fireworks and picnics than the scene
  "where a lady may buy a gentleman a drink"

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Leisure and Popular Culture

• POPULAR CULTURE BY AGE
• Older people-
• Popular culture may mean becoming re-interested
  in things that were popular during an earlier
  period
• Popular culture markets may become increasingly
  turned toward the retained tastes of the "growing
  older" segment of the population

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Leisure and Popular Culture

• CATEGORIES
• Printed Media
• Traditional
• Newspapers
• Books
• Magazines and Journals
• New Technology
• Internet websites
• E-Books

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Leisure and Popular Culture

• CATEGORIES
• Visual Media
• Traditional
• Broadcast Networks (TV)
• Live Theater
• Motion Picture Theaters and national releases
• Documentaries
• Photographs

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Leisure and Popular Culture

• CATEGORIES
• Visual Media
• New Technology
• DVDs and VHS channels for Motion Pictures
• Cable and Satellite TV
• Internet distribution of photographs (JPEG, BMP),
  motion pictures, graphic arts

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Leisure and Popular Culture

• CATEGORIES
• Audio Media
• Traditional
• Recordings (vinyl, tapes, CDs)
• Radio (AM, FM)
• Concerts (live)

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Leisure and Popular Culture

• CATEGORIES
• Audio Media
• New Technology
• Recordings (Mp3s)
• Radio (Satellite)
• Concerts (DVD)
• Cellular Phone

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Today
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The Fifties
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Fifties Howdy Doody and Zorro
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The Fifties and Sixties Family
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Early TV NBC
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CBS News Evolves
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The Tonight Show Evolves
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TV Today
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The best we have to offer?
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Bond, James Bond (first)
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Bond, James Bond (last)
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Film as Fantasy Evolves
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Film as Fortune Teller Evolves
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Film as History Evolves
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Popular Culture for the Future

• Virtual heroes and heroines

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Country Evolution
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Country Evolution
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Country Evolution
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Fifties Rock and Roll Roots
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Fifties Rock and Roll Inspires
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The Sixties Clash with the Seventies
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Motown Beyond Ray Charles
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Rock and Roll Evolution
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Rock and Roll Evolution?
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Popular Culture and Commerce
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Popular Culture and Commerce Brand Awareness for
the ages
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The Evolution of Transportation 1954-1955
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The Evolution of Transportation 1965-1975
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The Evolution of Transportation 1985-1995
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The Evolution of Transportation 2005
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The Evolution of Transportation Major
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The Evolution of Transportation Major
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Adios