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M2M and its Role In Major Sporting Events

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M2M and its Role In Major Sporting Events. Nigel Chadwick: Director, Mobile ... Telematics: e.g. ITS, Track & Trace. Emerging Business Models & Technologies ... – PowerPoint PPT presentation

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Title: M2M and its Role In Major Sporting Events


1
M2M and its Role In Major Sporting Events
Nigel Chadwick Director, Mobile Data
Association CEO, Stream Communications
2
Mobile Data Association
Represents Mobile Data Centric Businesses AIM
Mass Adoption of Wireless Data Technologies
Stream Communications
MVNO Specialist M2M Mobile Network Services
3
M2M
  • Telemetry

Enterprise Mobility Monitoring Control
  • Telematics

e.g. ITS, Track Trace
  • Emerging Business Models Technologies
  • Industry on Verge of Impressive Growth

4
M2M Trends
Worldwide
2005 9.6m units 2006 14.6m units
Gartner
ABI
2007 20.0m M2M Modules Shipped
Gartner
2009 38.0m units
ABI
2013 95m (60m mobile)
2008 16bn 2014 57bn
Strategy Analysts
2009 3.5bn M2M Cellular Services 2011 24.4m
(EU) / 22.6m (N. America) units
Berg
5
Growth Constraints
  • Device Module Costs
  • Network Service Costs (BluetoothltMobile
    NetworksgtSatellite)
  • Standards
  • Granularity, Control, Real-Time Information
  • Supply (Development) Fragmentation

6
Major Event M2M Opportunities
LBS.....Payment....Information
  • Ticketing Logistics
  • Security
  • Vending
  • Promotional Advertising
  • Remote Monitoring
  • Intelligent Transport Systems

7
Intelligent Transport Systems
8
Benefits Derived from M2M
  • Data Collection/Forecasting
  • Logistic Planning Efficiencies
  • Forecasting Data
  • Resource Investment Planning
  • Decreased Departmental Costs
  • Less Physical Infrastructure
  • Real Time/Accurate Information
  • Transaction Processing
  • Reduced Carbon Footprint/Energy Use
  • Enhanced Economics
  • Economic Distribution

9
  • Strategic Innovation, Planning, Development
  • Stakeholder Collaboration
  • Ease of Use
  • Consumer Awareness Confidence
  • Effective Support Structures
  • Proven Delivery of M2M Services

10
Why M2Ms Role Will Succeed
  • Diversity in M2M Devices/Applications
  • Evolved Converging Technologies
  • Consumer Embraces Mobile Services
  • Mobile Broadband Capacities/Coverage
  • Sporting Events Test Environment
  • Excellence in British Technology Innovation

11
Thank You! Enjoy GSMA
Slides in PDF are available for download from
www.themda.org www.stream-communications.com
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