Wireless IP Solutions Enabled by GPRS - PowerPoint PPT Presentation

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Wireless IP Solutions Enabled by GPRS

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Telematics, Vending Machines NOKIA page: 4. The user base for GPRS services. already exists ... Access to existing IP-based applications on the corporate ... – PowerPoint PPT presentation

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Title: Wireless IP Solutions Enabled by GPRS


1
Wireless IP SolutionsEnabled by GPRS
  • Chris Briglin
  • Head of Marketing
  • GPRS Business Program
  • Nokia Telecommunications

2
Agenda
  • Applications to Launch GPRS Services
  • Success Factors
  • Integrated GPRS Solutions

3
GPRS is the ideal bearer for wireless data
networking applications
  • Faster session set-up
  • Always connected
  • Higher speeds
  • Possibility for differentiated billing

4
The user base for GPRS servicesalready exists
5
Business Segment
Application Corporate Intranet Access
  • Access to existing IP-based applications on the
    corporate intranet e-mail, intranet and Internet
    browsing, database lookup and entry, etc
  • Resilient background transfer no more"LOST
    CARRIER" during file download
  • The Remote Office becomes a reality remain
    networked wherever you are

6
Secure Network
Corporate Access ServicesRequirements
GGSN
Operator
Firewall/ VPN/ Router
IP backbone
  • Secures Clients data traffic
  • Firewall protects Operators network from attack
  • Tracks Hacking attempts
  • OPSEC certified for extensible security solutions
  • IPSEC compliant

SGSN
Clients IP backbone
Clients IP backbone
Clients IP backbone
7
GPRS end-to-end VPN solution Managed Security
Services
Mail server
Corporate IT
Company A
Mail server
IP400/VPN200
Internet
Company B
BSC
BTS
IP400/VPN200
Gateway GPRS Support Node (GGSN)
IP400
8
Business Segment
Application Mobile ISP for Small Enterprises
  • Existing need for mobile access to e-mail
    and Internet
  • Mobile operator can provide complete ISP service
    package
  • Package pricing (bundling) of e-mail, web
    services, and mobile voice can help to attract or
    retain mobile users
  • GPRS can simply provide transparent access to the
    customer's current ISP

9
Consumer Segment
Application Personal Messaging (E-Mail)
  • All-in-one communicator
  • Mobile-enabled PDA, with Symbian O/S or
    Bluetooth connection
  • WAP terminal for web-mail

Application MMM (Mobile Media Mode) Browsing
  • WAP terminals
  • Regular web browsing possible with all-in-one
    communicator

10
MMM Services
  • MMM browsing is opening an entirely new market
    mobile delivery of information
  • Content owners are very interested in the new
    medium
  • WAP is independent of GPRS and other bearers WAP
    services can already be launched today
  • True WAP success will be boosted by GPRS's
    benefits
  • Instant connectivity
  • Faster data throughput

11
MMM ServicesRequirements
Integrated WAP Gateway
Gateway
WAP Gateway
Web Server
WAP
WSP/WTP
WAP Browser
Client
12
Charging for GPRS Services
  • Rule 1 KEEP IT SIMPLE
  • Monthly fee as primary charge
  • VERY low additional per-bit charge
  • Will go unnoticed by the average user
  • Will deter abuse by heavy users
  • Additional charges for accessing special
    value-added services

13
Charging in the GPRS network
14
GPRS ChargingRequirements
  • Single access point to the billing system
  • Pre-processing charging data to reduce the load
    on the network billing system
  • Future-proof for hot-billing and pre-paid
  • Reliable storage for CDRs
  • Easy charging data error detection

15
Success factors
  • Strong existing demand for mobile access to
    office data
  • Laptop and terminal penetration is already high
  • Experienced with mobile data
  • Launch Corporate Access Services
  • Requirement Managed Security
  • Strong interest in Value-Added Services
  • E-mail and WWW usage growing rapidly
  • Launch Personal Messaging, MMM Services
  • Requirement Integrated WAP
  • Requirement Integrated Charging Gateway
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