Centrope region Growth market in Central Europe Direct Investment Agency NEt Project

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Centrope region Growth market in Central
EuropeDirect Investment Agency NEt Project

• Zuzana Lettner
• Vienna Business Agency

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DIANE CCC Projekt

• Direct Investment Agency Net
• Cross-border Business Cooperation for Central
  Europe
• 2002 2005
• Co-operation network of the investment and
  business promotion organisation of the Centrope
  Region
• INTERREG IIIA/PHARE CBC

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The Centrope region

• Austria
• Vienna Region (Burgenland, Lower Austria and
  Vienna)
• Czech Republic
• Southeast Czech Republic (South Bohemia and South
  Moravia Regions)
• Slovakia
• Western Slovakia (Bratislava and Trnava Regions)
• Hungary
• Western Hungary (Györ-Moson-Sopron and Vas
  Districts)

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In the heart of the New Europe

• Strategically located
• Competitive and dynamic region
• Attractive investment incentives
• Enormous growth opportunities
• Legal stability, favourable taxation
• Significant gain from EU expansion
• Gateway to 165 million consumers
• within 500 km radius

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Why Direct Investment Agency NEt?

• National boundaries lose their importance for
  international investors as more often their
  considerations concern specific economic areas.
• Long standing economical, cultural and political
  relationships
• Structural changes new opportunities
• Cross-border cooperation to improve the specific
  advantages of the regions
• Concentration on direct regional location
  benefits in order to attract investors
• Reaching new (global) target groups by
  concentrating efforts
• Achieving regional benefits for promotion of the
  new region

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Start-up issues

• The cross-border region is not yet united
  business location (regional disparities)
• Only selective cooperation
• (fear of competition)
• Infrastructural and industrial variations
  (consequence of former situation)
• ? Synergy potential not used efficiently

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Direct Investment NEt project
Direct Investment Agency NEt project (DIANE) is
supported by the European Commission (Interreg
IIIA and PHARE programmes) and the Centrope
partners
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Goals

• Establishment of cooperation- and information
  platform by investment and business promotion
  agencies
• Supra-regional and international promotion of
  the cross-border Central European region
• Improvement of the location factors through
  common activities and measures
• Enhancement attractiveness of Centrope region
  for investors
• Co-operation in serving direct investment
  requests

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Activities

• Constitution of the international project
  Network
• Evaluation of Cooperation Opportunities
• Branding Centrope region - cooperation with
  CERNET project
• Developing Corporate Identity and Design
• Creating Marketing Instruments
• Selection of Target Markets and Industry Sectors
• Preparation of consolidated Regional Analyses on
  the entire region
• Marketing Activities
• -gt International promotion presentations, fairs
• -gt Press trips
• -gt Contacts with companies direct mailing,
  telemarketing, etc.
• -gt Networking/co-operation with other EU project

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CENTROPE Long Term Perspective

• Centrope region as pilot initiative in order to
  enhance trans-regional cohesion within Europe
• Strong co-operation within the Centrope region
  in different areas, projects
• -gt BAER - We are Building European Region
  (www.centrope.info)
• -gt JORDES - urban strategy planning
• -gt CERNET-Central European Regional Network for
  Education Transfer
• Win-win situation for all players in the
  Centrope region
• Increase awareness within and outside the
  Centrope region

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• CENTROPE
• info_at_centrope.com
• www.centrope.com
• Zuzana Lettner
• Vienna Business Agency
• T 43 1 4000 86 167
• Zuzana.lettner_at_wwff.gv.at
• www.vba.at