Benefits Of Online Shopping

1
Benefits Of Online Shopping

• The web is open 24 hours a day.
• Do not have to deal with hordes of people.
• Do not have to worry about parking.
• Can buy the same items that you see in stores.

2
How To Judge A Web Site For Online Shopping

• Look for brand names.
• Does the web site have an address, a phone
  number, and/or a fax number.
• Does the site provide information on return
  policies and customer service.

3
Is Buying Online Safe?

• In January of 2000, a hacker stole thousands of
  credit card numbers from CD Universe.
• In January 18, 2000, MSNBC reported that it was
  able to view 4,000 sets of financial data on
  people on the web.

4
Protecting Yourself From Online Shopping Fraud

• Check to see if there have been any complaints
  about the company with which you are dealing
  with.
• Make sure companies server is secure.
• Look for information on the site about how your
  credit card number will be stored.

5
How E-Commerce Can Gather Data On You

• Sites use several techniques to get information
  on you such as
• Datamining- the practice of analyzing pattern on
  consumers about what they like, dislike, and what
  they might buy next.
• Profiling- using data to put consumers in a
  particular demographic.
• Personalization- Company can personalize its
  online content just for you.

6
E-Commerce Statistics

• In 1999, 39 million in U.S. and 92 million world
  wide used the internet.
• 73 use the web for shopping.
• 53 use the internet to research decisions on a
  particular purchase.
• 15 carry out final web transactions.