IPTV Top Half of the First Inning

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IPTV Top Half of the First Inning

• Kevin Wirick
• Motorola Connected Home Solutions

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Top Half of the First Inning
Hitting
Pitching
Fielding
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Top Half of the First Inning
Hitting -IPTV for Traditional Broadcast Services
Pitching -Over the Top Delivery
Pitching
Fielding
Fielding -Seamless Mobility with Multi-Screens
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Hitting IPTV for Traditional Broadcast
Home
IP DSL Access Network
Central Office
Content
Compression
Super Headend
IP Backbone
DSLAM
Edge Router
Video Acquisition System Encoders
DRM Encryption
VOD Asset Management
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DSL Video Network Traffic

• Network capacity for 10,000 residential customers

Video
Voice
10 Mbps
10,000 Mbps
2 Mbps, 50 penetration, 50 simultaneous, 2
duty factor
4 Mbps, 50 penetration 50 simultaneous,
64 Kbps, 100 penetration, 2 simultaneous
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IPTV DSL Video Challenge
Mux Video
Video at Constant Bit Rates
Bandwidth Constrained DSL Connection
Data Services
MuxData
VoIP Services

• Voice, Video, Data transported on one bandwidth
  limited connection

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MPEG4 Compression Efficiency

• MPEG4 delivering 50 bit rate improvement over
  MPEG2 now
• SD 0.7 2 Mbps
• HD 6 -- 9 Mbps
• Enables two simultaneous High Definition videos
  plus data over DSL

MPEG 2 Encoder Performance
1.0
MPEG 4 AVC Encoders
Data Rate for Comparable Quality
0.5
0.25
2007
2008
2009
2010
2005
2006
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VDSL2 Reach Enables Video
VDSL2
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Telco IPTV Subscriber Forecast
Asia
Europe
North America
MRG 10/06
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IPTV Deployment Progress
MRG 10/06

• IPTV network deployments gaining momentum
• Forecast 50M IPTV subscribers in 2010
• 13B in service provider revenue in 2010
• 4.5B in annual Telco IPTV Capex

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Traditional Broadcast Value Chain
Consumers
Network Operators
Networks
Content Creators
Advertisers
Advertisers



Studios Live Event Producers
TV Watching
Cable, Satellite, and Telcos
Broadcast Cable Programmers






Service
Programming
Content
Equipment Providers
Consumer Electronics Manufacturers
Equipment Providers
Equipment Providers
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Baseball Skills
Hitting -Traditional PayTV Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen
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Subscription Video over the Internet Growth
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Traditional Broadcast Value Chain
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Over the Top Value Chain
Internet
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Internet Speeds
PC Pitstop Market Trends
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Disk Storage
Hours Of Video Storage
95
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MPEG2 SD
MPEG2 High Def
160 GB Drive
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Keys for Over the Top Business

• Controlled Content Distribution
• Content Packaging Marketing
• Advertising
• Billing and Customer Care

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Baseball Skills
Hitting -Traditional PayTV Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen
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IPTV as Mobile TV

• Mobile broadcast TV forecast 10 of mobile
  subscribers in 5 Years

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Explosion of Hyper-Mobility Applications
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Service Evolution
Voice services
Digital Cellular
Internet services
High Speed Data
Video services
Broadcast
Broadcast VOD
Broadcast VODDVR
Set top
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Service Evolution
Voice services
Digital Cellular
Internet services
High Speed Data
Video services
Broadcast
Broadcast VOD
Broadcast VODDVR
Set top
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Future IPTV Vision
Voice services
Digital Cellular
Blended service Multiple sources to multiple
devices Consistent experience and extensive
personalization
Internet services
Internet Video
High Speed Data
Video services
Broadcast
Broadcast VOD
Broadcast VODDVR
Set top
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Rich User Experience
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Seamless Mobility Experience
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Baseball and IPTV
Hitting -IPTV for Traditional Broadcast Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen