PROFESSIONALISM

1
PROFESSIONALISM SPORT MANAGEMENT

• HM 647 Management of Sport Organisations
• Week 1 Lecture 2

2
Understanding the notion of professionalism and
the role of the Sports Manager

• Commercial cultural worlds have been
  transformed through general globalisation
• trade
• telecommunication
• social policy
• cultural development
• knowledge

3

• The more knowledgeable society we become the more
  demanding as consumers we have become.
• The business sector has responded to the increase
  in knowledge
• overhauling structures procedures to perform
  better to improve productivity profit margins
• HAS THE SPORTING SECTOR RESPONDED IN THE SAME
  MANNER?

4
Issues facing the Sporting Sector

• increasingly commercialized to compete for the
  market
• litigious environment
• increases statuary regulations
• sport tends to be reliant on government funding
• must perform financially be sustainable
• changing lifestyles

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Approaches to Professionalism in Sport Management

• 1. Conduct Approach
• concerned with the individual organisational
  conduct
• ethical behaviour
• image
• service
• effort

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• 2. Competence Approach
• Abilities Skills
• data acquisition
• interpretation analysis of information
• decision making
• consequences of decisions made
• Insight Vision
• information gathering
• application of insight into the future
• efficient planning
• setting directions
• anticipating the needs of the organisation

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• 2. Competence Approach
• Qualifications Experience
• university degree
• broad range of sports experience knowledge
• Excellence
• commitment
• enthusiasm
• continuing career development
• EXCELLENCE IS AN OUTCOME OF PROFESSIONALISM

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Best Practice in Sport Management

• Four fundamental categories in management
• planning
• organising
• leading
• controlling
• Eight competencies essential for sports
  management
• marketing skills
• business planning skills
• accounting financial ability
• general management ability
• economic experience
• sports science knowledge
• human resource management skills
• leisure recreation theory

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Best Practice in Sport Management

• Broad management competencies skills
• public relations
• marketing
• media relations
• legal expertise
• insurance knowledge
• human resource management
• accounting financial skills
• fundraiser - tender/submission writing
• planning
• facility technical knowledge
• public speaking - deliver workshops/seminars
• (Smith Stewart, 1999)