Content Licensing Lessons Learnt

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Content Licensing Lessons Learnt

• John McLellan
• Partner

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• Grant of Rights
• Financial Terms
• Conditions on Exercise of Rights
• Authorized Language
• Delivery Methods
• Advertising
• Trademarks

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Grant of Rights

• what rights are being granted and over what
  distribution channels?

• what do you own / control?
• reservation of rights
• hold-backs / restrictions of rights

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Financial Terms

• advance / minimum guarantee
• revenue share
• gross / net of what?
• reporting

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• reporting

access attempts
total number of times content accessed
number of subscribers
subscriber fees
ad revenue (and how calculated)
method of allocation of ad revenue
info on subscribers and end users
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Conditions on Exercise of Rights

• access security
• technological security in form of geo-filtering
• drm
• e-commerce

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• Authorised Language
• Delivery Methods
• Advertising
• Trademarks