we breathe life into business.

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we breathe life into business.
UrbanMinistries.com Planning DeliverablesPresent
ed By Joanna Peña-Bickley
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Planning Deliverables Table of Contents1.)
Interactive Site Maps a.) Site content
structure b.) Site structure with all known
sections c.) StructureAbout the company
section d.) StructureOnline catalog /Automated
eCommerce2.) First Round of Concepts3.) Mutli
Channel Site Launch4.) Multi Channel Calendar
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Interactive Site Map
urbanministries.com
Urban Child
Urban Youth
Urban Adult

• Site content base on age range
• Ability to pick content of interest
• One button purchasing
• Registration perks

eCRM

• Ability to welcome visitor by name
• Storage of credit card information
• One time registration allows visitor to
  choose relevant content to visitor.

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Interactive Site Map

• Site content base on age range
• Ability to pick content of interest
• One button purchasing
• Registration perks

UrbanMinistries.com
eCRM
About the co
Online catalog
Events
Adult Content
Youth Content
Child Content

• Category
• SKUs
• Merchant system
• Reports
• Integration xml to accounting

Macola

• Dynamic content
• Age specific promotions
• visitor data tables

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Interactive Site MapAbout the Company
About The Company
Leadership
History
Careers
Press/Awards

• Data Driven Content
• SQL Server database. (this will allow for future
  content management tools)
• Will allow for ease of content changes
• Will allow for categorization and storage of all
  graphical assets

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Interactive Site MapOnline Catalog

• Specialized pricing per account type
• one to many relationships
• One touch purchasing
• Store credit card s

Online Catalog
eCRM
Category
Category
Category
Category
Category
Category

• SKUs
• Merchant system integration
• Reports

Macola

• Authorize.net Web merchant system

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ConceptHome Page

• This concept features a portal style that will
  engage the visitor when they arrive at the first
  page.
• Regardless of age the visitor can find content
  of interest on the front page.
• The front page features a variety of
  navigational elements.
• Book features
• Children's features
• Youth promotions
• The design allows ease of use through
  streamlined navigation and one or more product
  callouts.

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ConceptHome Page

• Dr. Banks is featured carrying the tone of the
  AAC experience, which will be continued
  throughout the site.
• The front page features a variety of
  navigational elements.
• Book features
• Children's features
• Youth promotions
• The design allows ease of use through
  streamlined navigation and one or more product
  callouts.

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ConceptAdult Site

• This Adult concept has an upbeat tone with
  links to featured publications and it welcomes
  the visitor with a daily scripture.
• The front page features a variety of
  navigational elements.
• Christian Classifieds
• Christian Science Health
• Adult Christian Education
• This version also features an article of
  relevance specific to the visitor, which based
  upon the visitors registration information the
  site will display articles and or content that
  is relevant to the
• registered visitor.

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ConceptAdult Site

• This concept is conservative but elegant with
  simple navigation that features the message in a
  flash animation in the brown section of the
  site.
• This clean, simple concept will offer the
  visitor basic information up front and entice
  the visitor to dig further for more information.

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ConceptYouth Site

• Once a visitor registers they can personalize
  the site and choose the color of the site.
• The front page gives visitors hot topics for
  the youth visitor to write about on controlled
  message boards.
• Online surveys
• Music downloads
• Choir sections
• Contests
• Promotions
• SMS messaging (cell phone messaging)
• Lessons online
• Customize the site

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ConceptYouth Site

• Visitors are greeted with a portal-style site
  that announces their presence by name and choice
  of this weeks song.
• Once a visitor registers they can personalize
  the site and choose the color of the site.
• The front page gives visitors hot topics and
  controlled message boards.
• Teen choir
• Share your story section
• Hot links to publication content
• Online surveys
• Music downloads
• Choir sections
• Contests
• Promotions
• SMS messaging (cell phone messaging)
• Lessons online
• Customize the site

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ConceptYouth Site

• Once a visitor registers they can personalize
  the site and choose the color of the site.
• The front page gives visitors hot topics and
  controlled message boards.
• Teen choir
• Share your story section
• Hot links to publication content
• Online surveys
• Music downloads
• Choir sections
• Contests
• Promotions
• SMS messaging (cell phone messaging)
• Lessons online
• Customize the site

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ConceptChildrens Site

• Marketing restrictions for this age group will
  allow for the collection of traffic and usage
  information on this visitor only.
• This site will allow visitors to have the
  following functionality
• Games
• eCards
• Stories
• Art and crafts
• Songs
• Access to school content
• Sing-alongs
• Links to publications
• Primary Street
• Preschool Play House
• Junior Way

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Multi Channel Post Launch
UMI BRAND MESSAGE
INTEGRATION ACROSS MULTIPLE CONSUMER TOUCH POINTS
AAC CONSUMER AAC Churches
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Mutli-Channel Post Launch Communications Plan
Web Development, Testing and Launch
UMI to send out print notification to all current
customers
Drive to Web mailer
Drive to Web mailer/Purchase email list