Connecting the Industry The complete information source for the road transport industry

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Connecting the Industry The complete information
source for the road transport industry
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Todays Agenda
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Our Heritage
Roadtransport.com is brought to you by the Road
Transport Group, publishers of Commercial Weekly,
Motor Transport, Truck Driver and TruckNetUK.
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Some Perspective on the Internet
2006 saw online advertising expenditure break the
2 billion mark, overtaking spending on national
press advertising for the first time.
Source Interactive Advertising Bureau, October
2006
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Some Perspective on Road Transport Professionals
and the InternetRoadtransport.com User
Research FindingsJune 2008
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Roadtransport.com Page Impressions/Visitors
growth July 08 vs July 07 Page Impressions
355 Visitors 500 Source HBX Analytics
Aug 2008
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How Roadtransport.com can help meet your
objectives

• Online advertising is an important component
  within any successful promotional campaign
  because its
• Complementary as part of an integrated
  marketing campaign, it provides you with another
  opportunity to reach your target audience.
• Adaptable whether you are looking to drive
  traffic to your website or promote a specific
  product, we can provide an online creative
  solution tailored to your needs to ensure a
  competitive edge.
• Controllable from identifying your needs,
  customising the creative solution and providing
  feedback reports, your sales representative will
  ensure that your campaign receives maximum
  exposure.
• Highly Effective 2006 saw online advertising
  expenditure break the 2 billion mark, overtaking
  spending on national press advertising for the
  first time.

Sources IAB - October 2006.
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How Roadtransport.com can help meet your
objectives
We have a simple but effective proposition A
highly successful promotional channel Content
written by an award-winning team of
journalists An ever-increasing
audience Guaranteed eyeballsyou get what you
pay for
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How Roadtransport.com can help you meet your
objectives

• Roadtransport.com can help you achieve your
  objectives
• Corporate Branding
• Product Launch and Branding
• Lead Generation and Sales
• Research
• Thought Leadership
• Relationship Building
• Data Capture
• Brand Association
• Product or Brand Positioning

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Road Transport.com continues to evolve

• The way road transport professionals do business
  is changing.
• Road Transport.com is changing too and continues
  to invest in site development, high quality,
  qualified staff and marketing
• Developments
• Road Test module
• Forum Photo Gallery
• Webinars

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TruckNetUK.com is the website of choice for the
entire driving community and is operated by
drivers for drivers. With over 7000 members the
website offers drivers the opportunity to share
information on subjects that matter to them. As
well as a valuable source for day-to-day road and
vehicle updates, TruckNetUK.com also offers a
number of forums which allow drivers to express
their views on a wide range of topics. Current
forums include professional drivers, new and
wannabe drivers, owner and fleet operator and
safety forums.

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Page Impressions/Visitor Traffic
growth Jul 08 vs Jul 07 Page Impressions
205 Visitors 209 Source HBX Analytics
July 2008
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What are Email Newsletters?

• Content-led emails sent straight to your
  desktop
• RT.com weekly newsletter
• Market sector specific
• A number of advertising slots available to meet
  your needs
• ROI transparency measurable and trackable
  results

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Why use Email Newsletters?

• Features Benefits
• Market-leading brands Association with a trusted
  brands and market leaders
• Compelling content Ads alongside latest news
  headlines (sticky content)
• Highly targeted Ads seen by the right audience
  no wastage
• Controlled Circulation You know exactly who will
  see your campaign
• Requested Your advertisements will be seen by
  subscribers who have requested to receive the
  newsletters
• Easy response Call to action, delivering high
  ROI (dependant upon
• customer objective)
• Cost-effective advertising Ad campaign reaching
  more people for less money
• Limited ad slots available High impact, less
  competition, advertisements likely to be seen

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Button / Text link A form of banner ad which
offers greater flexibility in size and page
placement. Buttons can be booked top right of
page for exceptional visibility and can also be
placed at the bottom of the page (below the
skyscraper). Simple text links can be ran in the
button position. Button dimensions 120px by 60px
Sky Scraper Skyscrapers are 3 - 6 times more
effective in increasing brand awareness and
message association than standard banners.
Located on the right-hand side of the page,
remaining visible as users scroll down the
page. Sky Scraper dimensions 120px by
600px Banner or Leaderboard Communicate key
brand and marketing communication messages
throughout the site or within specific channels.
Located in the centre top of the page and at the
base of the page. Banner dimensions 468px by
60px Leader board dimensions 728px by 90px Wide
Sky Scraper dimensions 160px by 600px