An ornament or design on an object copied from a form of the object when made from another material

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An ornament or design on an object copied from
a form of the object when made from another
material or by other techniques.
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Mention a Woodie to someone and most people will
instantly visualize endless summers, surfboards
and bikini-clad damsels while Beach Boys tunes
echo in their minds. The Woodie Wagon (regardless
of year, make or model) holds a special place in
the heart of Americana. Woodie fans all have
their favorites, but in the end, it's all about
the wood - and the more of it, the better. Wood
evokes warmth. Warmth means summer. Summer means
beaches. Beaches mean surf and surfers and surfer
girls (at least to those who grew up in the 50's
and 60's). And all of the above is enough to set
one to daydreaming and visualizing themselves
behind the the wheel of a classic like this '40
Ford Beauty. Not even the Beach Boys had a ride
this sweet.
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As we know, Henry Ford came up with quite a few
innovations that revolutionized auto
manufacturing. He was always looking for ways to
cut manufacturing costs in oder to stay ahead of
the competition. In 1929 he opened a lumber mill
in Iron Mountain, Michigan, and began milling the
wood used in the construction of Ford bodies. He
broke further ground by being the first
manufacturer to offer Woodie bodies as a regular
catalog item for buyers to choose from. By the
late 30's he was not only processing the wood,
but also making his own bodies (the only
manufacturer ever to do so). By the late 30's,
wooden construction costs surpassed that of metal
construction and the old Station Wagon went from
being a work vehicle to a toy for the rich, or
vehicle for sportsmen (grandpa's SUV). They went
from being called "station wagons" and "depot
hacks" to "Estate Wagons", and began receiving
things like glass windows, heaters and other
amenities. After the war, GI's returning home to
start families recognized the utilitarian value
of these vehicles and began snapping them up,
which prompted auto makers to make the station
wagon the family car of choice for the next
several decades. The sales of woodies peaked in
the 50's, by which time much of the "wood" was
simulated and the bodies nearly all metal. Soon,
if real wood was used at all, it was an "accent"
bolted to the body's exterior.
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As we know, Henry Ford came up with quite a few
innovations that revolutionized auto
manufacturing. He was always looking for ways to
cut manufacturing costs in oder to stay ahead of
the competition. In 1929 he opened a lumber mill
in Iron Mountain, Michigan, and began milling the
wood used in the construction of Ford bodies. He
broke further ground by being the first
manufacturer to offer Woodie bodies as a regular
catalog item for buyers to choose from. By the
late 30's he was not only processing the wood,
but also making his own bodies (the only
manufacturer ever to do so). By the late 30's,
wooden construction costs surpassed that of metal
construction and the old Station Wagon went from
being a work vehicle to a toy for the rich, or
vehicle for sportsmen (grandpa's SUV). They went
from being called "station wagons" and "depot
hacks" to "Estate Wagons", and began receiving
things like glass windows, heaters and other
amenities. After the war, GI's returning home to
start families recognized the utilitarian value
of these vehicles and began snapping them up,
which prompted auto makers to make the station
wagon the family car of choice for the next
several decades. The sales of woodies peaked in
the 50's, by which time much of the "wood" was
simulated and the bodies nearly all metal. Soon,
if real wood was used at all, it was an "accent"
bolted to the body's exterior.
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Carolyn-Gerson-Clayton-Ohio
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Why do we like old artifacts that dont work?
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Why do we like old artifacts that dont work?
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Skeuomorphs are material metaphors instantiated
through our technologies in artifacts. They
provide us with familiar cues to an unfamiliar
domain, sometimes lighting our paths, sometimes
leading us astray.
Source Gessler (1998)
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Savannah, first steamship to cross the Atlantic
ocean (although mostly under sail).
Savannah, first steamship to cross the Atlantic
ocean (although mostly under sail).
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Savannah, first steamship to cross the Atlantic
ocean (although mostly under sail).
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Savannah, first steamship to cross the Atlantic
ocean (although mostly under sail).
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Savannah, first steamship to cross the Atlantic
ocean (although mostly under sail).
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S S BermudianThe Bermudian, made her first
appearance at Bermuda in Jan 1905 and, with the
Trinidad, continued service until WWI.
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TITANIC
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TITANIC
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They are informational attributes of artifacts
which help us find a path through unfamiliar
territory. They help us map the new onto an
existing cognitive structure, and in so doing,
give us a starting point from which we may evolve
additional alternative solutions.
Source Gessler (1998)
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Source Moore (1965)
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EMOTIONS
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EXCITEMENT
TIME
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MATURITY
TIME
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EXCITEMENT MATURITY
TIME
Source Gartner (2005)
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Source Gartner (2005)
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Source Gartner (2005)
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Source Gartner (2005)
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Source Gartner (2005)
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Skeuomorphism is a type of inverted
obsolescence
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Skeuomorphism is a type of inverted
obsolescence that alleviates
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Skeuomorphism is a type of inverted
obsolescence that alleviates future shock
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Source McLuhan Powers (1989)
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Source E McLuhan (1998)
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
What it recovers which was previously lost
What it drives out of prominence
Source E McLuhan (1998)
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
What it recovers which was previously lost
What it drives out of prominence
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
SKEUOMORPHS
What it recovers which was previously lost
What it drives out of prominence
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
SKEUOMORPHS
What it recovers which was previously lost
What it drives out of prominence
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
SKEUOMORPHS
What it recovers which was previously lost
What it drives out of prominence
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
What it recovers which was previously lost
What it drives out of prominence
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What it amplifies, intensifies or enhances
What it does when pushed to its limits
SKEUOMORPHS
What it recovers which was previously lost
What it drives out of prominence
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Skeuomorphs enhance what is driven out of
prominence
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Skeuomorphs are created because the future is
built out of the present
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Skeuomorphs invert obsolescence to overlap the
future with the past
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Garnet Hertz conceptlab.com
August 13th 2009 Ball-Nogues Studio Los
Angeles
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Skeuomorphs are created because the future is
built out of the present
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