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Electronic Commerce

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Title: Electronic Commerce


1
Electronic Commerce
  • Stacie Hirota
  • Bongkil Kim
  • Liane Kunimura
  • Christopher Osaki
  • Julie Yoshioka

2
What is Electronic Commerce?
  • Also known as E-Commerce
  • E-Commerce is the online exchange of goods,
    services, and money between firms, and between
    firms and their customers.

3
What is Electronic Commerce?
  • Ecommerce uses the Internet to support business
    activities such as
  • streamlining operations
  • selling products
  • providing customer support
  • connecting suppliers and many other business
    related activities.

4
Categories of E-Commerce
  • Business to Business
  • Business to Consumer
  • Consumer to Consumer
  • Business to Employee

Business
Employee
Consumer
Business
5
Opportunities and Benefits
  • Supplier Opportunity
  • Global Presence
  • Improved Competitiveness
  • Mass Customization Customerization
  • Customer Benefits
  • Global Choice
  • Quality of Service
  • Personalized Products Services

6
Opportunities and Benefits Contd
  • Supplier Opportunity
  • Shorten eradicate supply chains
  • Cost savings
  • Novel business opportunities
  • Customer Benefits
  • Rapid response to needs
  • Price reductions
  • New products services

7
Business-to-Business E-Commerce
  • What is Business-to-Business E-Commerce?
  • Business to Business
  • Selling and buying online

8
Business-to-Business E-Commerce
  • Electronic Data Interchange (EDI)
  • Developed in 1960s
  • Reduce paperwork
  • Minimize human errors
  • Value-added networks (VANs)

9
Business-to-Business E-Commerce
  • Standard document formats
  • American National Standards Institute (ANSI X.12)
  • United Nations Rules for Electronic Data
    Interchange for Administration, Commerce and
    Transport (UN/EDIFACT)

10
Business-to-Business E-Commerce
  • Many different formats
  • Highly trained technicians
  • Time consuming training
  • Costly to implement and maintain
  • Monopoly of large companies

11
Business-to-Business E-Commerce
  • Internet technology
  • Opportunity for small companies
  • Cost effective
  • Human teller -- 2.93
  • ATM transaction -- 0.27
  • Internet cost -- 0.01

12
Business-to-Business E-Commerce
  • What is a hub?
  • A single collection point
  • Types of hubs
  • Closed hubs
  • Firm centric and Industry alliance
  • Open hubs
  • Catalog, auction, exchange and community

13
Business-to-Business E-Commerce
  • Industry alliance
  • Collective purchasing power
  • Covisint
  • DaimlerChrysler, Ford, General Motors
  • Formed in 2000
  • Half-a-trillion dollars

14
Business-to-Business E-Commerce
  • Why use a hub?
  • Lower cost, Efficiency, Easier business practices
  • Redundancy, rogue purchasing
  • Gartner Group report
  • 3 trillion in 2004

15
Business-to-Business E-Commerce
  • Growth of Expenditure
  • Average 57.7 from 1999 to 2003
  • 22.6 billion in 1999 to nearly 35.7 billion in
    2003

16
Business-to-Consumer E-Commerce
  • What is Business to Consumer E-Commerce?
  • According to Kotler, of the book Principals of
    Marketing, it is the online selling of goods and
    services to final consumers
  • Business to Consumer E-commerce is also known as
    B2C.

17
Business-to-Consumer E-Commerce
  • B2C revenue in 2003 has surpassed the 380
    Billion mark.
  • When people think of B2C, they think of
  • Amazon.com
  • Launched in 1995
  • Gap.com
  • United.com

18
Business-to-Consumer E-Commerce
  • In addition to online consumers, B2C has grown to
    include other services.
  • Online banking (boh.com)
  • Travel Services (alohaairlines.com)
  • Online auctions
  • Health information
  • Real Estate sites

19
Business-to-Consumer E-Commerce
  • Online Consumers
  • Changing image of the typical user
  • Nerd
  • Young, techy, upscale male professional
  • Anyone

20
Business-to-Consumer E-Commerce
  • Whats with all the hype?
  • Dotcoms posed a threat to traditional brick and
    mortar businesses
  • But, with the fall of the Nasdaq, the e-commerce
    initiative came back under the corporate fold.

21
Business-to-Consumer E-Commerce
  • Major Challenges of B2C
  • Getting browsers to buy things
  • Building customer loyalty
  • Fulfillment

22
Business-to-Consumer E-Commerce
  • B2C Websites
  • Find a site for buying almost all products on the
    market.
  • Websites most useful for products and services
    when the consumer seeks greater ordering
    convenience or lower cost.
  • A disadvantage would be when selling products
    that must be touched or examined.

Patton, Susannah http//www.cio.com/ec/edit/b2cabc
.html
23
Business-to-Consumer E-Commerce
  • Why buy on the Internet?
  • Ease of placing an order
  • Large selection on products
  • Cheaper prices
  • Fast service and delivery
  • Detailed and clear product information
  • No sales pressure
  • Easy payment procedure

Mississippi State University Website.
http//msucares.com/business_assistance/homebusine
ss/ecommerce.html
24
Consumer-to-Consumer E-Commerce
  • What is Consumer-to-Consumer E-Commerce?
  • A type of business that occurs when an ordinary
    person sells products to another person.
  • eBay
  • Reference www.Ebay.com

25
Consumer-to-Consumer E-Commerce
  • eBay Overview
  • Founded in September 1995
  • Has local sites that serve around the world
  • User Agreement
  • Membership Eligibility
  • Fees and Services
  • eBay is a Venue

26
Consumer-to-Consumer E-Commerce
  • How it works
  • Seller lists an item on eBay
  • Online auction
  • Fixed price listings that offer
  • Paypal

27
Consumer-to-Consumer E-Commerce
  • eBay challenges
  • Legal issues
  • The multiday crash

28
Consumer-to-Consumer E-Commerce
  • The success of eBay
  • Total Income and Revenue for 2002
  • Spawn of copycats
  • Future with eBay

29
Business-to-Employee E-Commerce
  • Definition
  • The empowering of employees to serve themselves
    via the Internet or an intranet.
  • Otherwise known as B to E or B2E

30
Business-to-Employee E-Commerce
  • Focuses less on selling things to employees and
    more on offering relevant tools and information
  • Training services
  • Financial services
  • Industry news

31
Business-to-Employee E-Commerce
  • Why use Business-to-Employee E-Commerce?
  • Reduce Cost
  • Streamline operations
  • Shorten fulfillment times
  • Increase productivity
  • Increase order-tracking accuracy
  • Reduce inventories

32
Business-to-EmployeeE-Commerce
  • Uses in the Workplace
  • At first B to E was used for the requisitioning
    of office supplies by employees
  • Evolved into an important tool
  • Access / update personal information
  • Shift investments in their 401k plan
  • Maintain their internal resume

33
Impact of E-Commerce
  • Occurring worldwide
  • Redefine the market
  • Create a new market
  • Change a persons lifestyle

34
The Conclusion
  • The Future
  • Industrial Revolution of the 21st Century
  • Internet retail sales reach 6.4 billion
  • Internet usage to reach 1 billion people
  • Prices may decrease
  • Security will increase
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