SCurves

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S-Curves

• Nasir Sheikh

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S-Curves Take aways

• Positioning for maturity level
• Product life cycles
• Insight into corporate / social behaviors

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S-Curves .by any other name..

• S-Curve
• Sigmoid Function
• Diffusion Curve
• Maturity Curve
• Product Life Cycle
• Adoption Curve
• Value Curve
• Fisher-Fry Curve

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S-Curve Profile
Maturity
Decline
Growth
Introduction
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Sigmoid Function

• Logistic Function
• By Pierre Verhulst to describe population growth
•                   

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S-Curve Next Innovation Success
Core Business
Growth
Next Business
Introduction
Start mid-growth
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SRI Value Curve
Commercial Partners / Ventures
C
Growth
B
Invention
Valley of Death
A
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Techology Adoption Curve
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Technology Taking Flight
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S-Curves Spawning
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S-Curves Revenue and Profit
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Market and Product Lifecycles
Blue Ocean
Red Ocean
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Product Life Cycle
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Typical New Product Diffusion
Typical New Product S-Curve
Metrics
Go-to-market ugly
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S-Curve Its simple
Maturity
Decline
Growth
Introduction
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S-Curves Mental Model
Use it to assess / profile maturity stage Apply
before defining strategy
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