Company Name

1
(No Transcript)
2
MARKET OPPORTUNITY
MISSION

• For every US customer pays for a handcrafted
  product, artisans share-
• 10 million artisans ? 5 million women
• 80 are in rural areas
• AT Kearney- India Retail Market is expected to
  grow from US 350 billion to US 427 billion by
  2010
• Except Fab India, no major national retailer of
  handmade product

• CFM is a fair trade organization
• creating wealth by providing
• employment opportunities to 1062
• artisans making Indian handicrafts
• with US 178K sales and our
• mission is to reach to 100,000
• artisans by 2025.

3
VALUE PROPOSITION
CFM SUPPLY CHAIN
Artisans

• Bring efficiencies into the supply chain
• Create a low cost distribution network
• Continuous product innovation and new designs
• Penetrate global markets for handmade products
  made by artisan communities in India
• Retain a larger share of the total value in the
  communities of origin

Production
Markets
Markets
Designs, Market Creation, Process Improvement,
Customer Servicing, Marketing
Local Entrepreneur
Purchase, Feedback
Production Planning Management
4
CFM GROWTH STRATEGY
No of retailers/sales 2006 0/0 2007 10/ 10K
(Till date 3/1K) 2010 200/ 960K
Domestic Retail
No of retailers/sales 2006 2/ 100K 2007 4/
250K (Till date 4 /249K) 2010 100 / 3.6M
International Wholesale
Units per month/sales 2006 10/ 2007 15/1K
2010 200/ 600K
Online Sales
5
BUSINESS MODEL
RETAIL
CFM Branded Outlets
Shop in Shop Model

• Partner with existing stores to sell
• CFM branded merchandise
• Product range Lifestyle, Home
• Target 50 stores by 2008
• (3 already achieved)

• Pilot with 2 outlets 500-1000 sq ft
• Product category-Home, Lifestyle, Apparel

Markets
Target Costumers Young Fashionable
Women Positioning Fashionable handcrafted and
unique products at competitive prices Pricing Foc
us on a medium level brand pricing
6
SOCIAL BENEFIT METRICS
Investment of US 250K in Debt and Equity
7
THANK YOU
Click.Connect.Change _at_ www.whycfm.org Shop Online
_at_ http//stores.ebay.com/quiltsnbeyond _at_
www.cfmconnect.com