Buzzed has earned 104 million in donated media in 21 months
Nearly 35 of all adults said they have seen or heard about the campaign including 41 of men 18-35
Among those who saw the PSAs 22 said they spoke with loved ones about the message
Among those who saw the ads 80 said they will be extremely/somewhat effective in influencing people to reconsider driving when buzzed
16 Lessons Learned
Campaign success driven by
Ensure campaign has approval from the very top of the organization
Invite your advocates and adversaries into the process so there are no surprises
Strategize about possible concerns and know how to address them
Be resolute to weathering a storm
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