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STRATEGIC PLANNING

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STRATEGIC PLANNING PROVIDES JUSTIFICATION AND FOCUS FOR THE OPERATIONAL MANAGEMENT ... Retrenchment. Divestiture. Strategic Alliance. STRATEGIC. ISSUES MANAGEMENT ... – PowerPoint PPT presentation

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Title: STRATEGIC PLANNING


1
STRATEGIC PLANNING
  • STRATEGIC MANAGEMENT IN HEALTH CARE
  • 10 MARCH 2009

2
GOALS
  • YOUR MISSION AND VISION
  • PLANNING IS INTENDED TO COME UP WITH WAYS OF
    FULFILLING THESE GOALS
  • STRATEGIC PLANNING PROVIDES JUSTIFICATION AND
    FOCUS FOR THE OPERATIONAL MANAGEMENT

3
STRATEGY
  • LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING
    SUBSTANTIAL COMMITMENT OF RESOURCES
  • USES A SYSTEMS THEORY PERSPECTIVE ORGANIZATION
    AS ORGANISM

4
PLANNING
  • ANTICIPATING THE FUTURE
  • ASSESSING PRESENT CONDITIONS
  • MAKING DECISIONS CONCERNING ORGANIZATIONAL
    DIRECTION AND ACTION

5
PLANNING
  • STRATEGIC PLANNING
  • BROAD - LONG RANGE
  • HIGH LEVEL MANAGEMENT
  • OPERATIONAL PLANNING
  • NARROW - SHORT TERM
  • MIDDLE MANAGEMENT

6
OUTCOMES OF PLANNING
  • OBJECTIVES
  • STRATEGIES
  • OPERATIONAL PROGRAMS - TACTICS

7
APPROACHES TO PLANNING
  • INDIVIDUAL - COMMITTEE
  • SYSTEMATIC - AD HOC
  • QUANTITATIVE - QUALITATIVE
  • DEVELOPMENTAL - INCREMENTAL
  • PROACTIVE - REACTIVE
  • GOOD?- BAD?

8
TYPES OFSTRATEGIC PLANNING
  • S-W-O-T ANALYSIS
  • PORTFOLIO ANALYSIS
  • LIFE CYCLE

9
S W O T ANALYSIS
  • STRENGTHS
  • WEAKNESSES
  • OPPORTUNITIES
  • THREATS

10
PORTFOLIO ANALYSIS
  • COWS - YIELD
  • HOGS - CONSUME
  • STARS - DEVELOPING

11
LIFE CYCLE
  • EMERGENCE
  • GROWTH
  • MATURITY - REGENERATION
  • DECLINE - REGENERATION
  • DEATH - HARVEST OR ABANDON

12
COMPETITIVE STRATEGIES
  • LOW-COST LEADER
  • DIFFERENTIATION
  • FOCUSED (NICHE)

13
STRUCTURAL STRATEGIES
  • Integration Vertical or Horizontal
  • Diversification
  • Retrenchment
  • Divestiture
  • Strategic Alliance

14
STRATEGIC ISSUES MANAGEMENT
  • SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL
    ENVIRONMENT
  • POLITICAL STRATEGY

15
ISSUE LIFE CYCLE
  • ANTICIPATION
  • EMERGENCE
  • ENACTMENT
  • IMPLEMENTATION
  • (ASSESSMENT?)

16
RIVALRY VS COMPETITION
  • RIVALRY
  • FOR ITS OWN SAKE
  • CAN BE VERY DESTRUCTIVE
  • COMPETITION
  • CAN BE BENEFICIAL TO ALL PARTIES

17
CASE STUDY
  • Health Director Jane gets a grant for volunteer
    medical and immunization clinic in rural area
  • Doctor Karen opposes it because it will take
    business from her clinic

18
CASE STUDY
  • What are the goals of each?
  • Consequences for the doctor?
  • Consequences for the health department?
  • Who is right?
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