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Capitalism

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Title: Capitalism


1
Chapter 7
  • Capitalism

2
American Capitalism
  • Bill Gates rags to riches story, opinions?
  • Marx believed workers are always exploited
  • Profit is the difference between what workers are
    paid, and what their work is worth
  • Assumes value is static
  • Imagination, mass production etc.
  • What would Marx say about an information economy?

3
American Capitalism
  • Rawls approach where would you want to live?
  • Do humans want a system that equalizes?

4
Chapter 8
  • Corporations and Morality

5
Malden Mills Story 180
  • What are the facts?
  • Treating workers well is just plain good
    business Agree?
  • What if it had failed?
  • Were his actions ethical?

6
Ethical Communication Issues
  • Media use ethics
  • Cut and paste mentality
  • Pictures and watermarks
  • Web bugs ethical?
  • AKA Clear GIFs
  • Examples
  • ltimg src"http//ad.doubleclick.net/ad/pixel.quick
    en/NEW" width1 height1 border0gt
  • ltIMG WIDTH1 HEIGHT1 border0 SRC"http//media.p
    references.com/ping?ML_SDIntuitTE_Intuit_1x1_RunO
    fSite_Any db_afcr4B31-C2FB-10E2Ceventreghomeg
    roupregister time1999.10.27.20.5 6.37"gt

7
Corporations
  • What are the elements?
  • Like people, corporations can
  • Act, buy and sell, be sued, be protected
  • Advantage of a perpetual lifetime
  • How do they differ from individuals?
  • They dont enjoy all rights
  • Limited liability offers advantages, but
    presents ethical issues
  • Are they moral beings?
  • They effect people, so there actions can be
    assessed on moral terms

8
Corporations
  • If they are they moral beings, we often assign
    blame and impose punishment
  • Boycott, protest, blogs, etc.
  • Responsibility can be assigned to
  • Corporation, the individuals, or both
  • However, responsibility should always be assumed
    by individuals
  • The worker is responsible for his/her job
  • So, why not always assign blame and credit to
    individuals within corporations?

9
Corporate Obligations
  • Corporations have four negative obligations
    derived from second order ethical principles
  • Moral minimum
  • Do no harm
  • Maintain the values of the free-market system
  • Monopolistic behaviors, bribery, price-fixing
  • Fair transactions
  • Truth in advertising, fair compensation
  • Live up to contracts
  • Must be voluntary to be effective
  • They also have positive obligations
  • Depend on the circumstances

10
Media Ethics
  • Cyber-Squatting and Shadow Sites

11
Cybersquatting
  • Using a trademark name in a URL (or one that
    could be easily confused with it)
  • Examples
  • www.ErnestAndJulioGallo.com
  • Many good reasons to protect trademark owners
  • 1999 Trademark Cyberpiracy Prevention Act
    (a.k.a. the Anticybersquatting Consumer
    Protection Act)
  • But what about parodies and satire
  • E.g. wallmartsucks.com
  • http//www.homedepotsucks.com/
  • Free speech issue?
  • Act allows damages awarded of as much as 100,000
    per domain name, even if there is no proof of
    lost profits or harm. Ethical?
  • What about www.nobush.com vs. www.gwbush.com ?

12
From WalMartSucks.com
13
More Examples
  • From http//unquietmind.com/cybersquat.html
  • Procter Gamble, the makers of a new product
    Febreze that neutralizes pet odors, is apparently
    so afraid of the side-effects of Febreze, they
    have already registered febrezekillspets.com,
    febrezekillsdogs.com, febrezekillsbirds.com,
    febrezesucks.com and ihateprocterandgamble.com in
    self-defense. If you own a pet, it might be
    important for you to know that they are expecting
    these types of consumer complaints.
  • www.verizonsucks.com, www.verizonreallysucks.com
  • Response www.VerizonShouldSpendMoreTimeFixingItsN
    etworkAndLessMoneyOnLawyers.com

14
Media Ethics Example
15
Media Ethics Example
16
Corporations
  • Is a corporation morally responsible for past
    injustices, even if there is little to no direct
    connections?
  • What about affirmative action?
  • Does it address the injustice done to the
    affected individuals?
  • What about other protected groups?

17
Corporations
  • Is it ethical to demand corporations to do public
    service?
  • What about individuals?
  • Does the negative injunction to do no harm
    necessarily demand positive obligations?

18
Stakeholder Analysis
  • Who are the stakeholders, and what are the
    ethical obligations to each?
  • Owners, customers, employees, local communities,
    vendors, competitors, disciplines, state, nation
    and the worldwide communities
  • Who isnt a stakeholder may be the better
    question
  • So, priorities are needed depending on each case
  • The rights are sometimes mutually exclusive

19
Corporations
  • Who is the corporation responsible to?
  • Owners and shareholders
  • Employees
  • Customers
  • Competitors
  • Vendors
  • Local community
  • Larger community
  • Others?

20
Corporations
  • Social audit?
  • Is it just a PR tool?
  • Legal vs. moral vs. social responsibilities
  • Are all social demands just?
  • Vested interests?
  • Should corporations be the primary source of
    public welfare?
  • If not, who?

21
Corporations
  • Social and moral audits
  • What are they? What arent they?
  • Corporate codes
  • Not moral codes
  • Cant make actions moral or immoral by fiat
  • Should be more than just rules they should point
    to underlying values
  • Triple Bottom Line
  • Financial, environmental, social/ethical
  • At the least, they get people thinking about
    ethics
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