PEFC Councils Policy and Strategic Communications Plan for the UK

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Growing Demand for Certified Timber Products in
the UK Market

• Hilary Khawam
• Penside Communications

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The UK A Leading Timber Importer

• Relative Size of the UK Market for Imported
  Timber 000s cubic metres
• Leading World Importing Countries, by Volume
• Country 2003 2004
• USA 49,708 52,000
• Japan 7,832 7,989
• UK 8,135 7,916
• Italy 6,456 6,591
• Germany 4,466 4,626
• France 3,035 3,162
• The Netherlands 2,801 2,803
• Spain 2,455 2,543
• Denmark 2,163 2,095
• China 1,752 1,925
• Belgium 1,485 1,450
• Austria 1,227 1,300
• Norway 617
  700
• Source Timbertrends July 2005

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The UK a Leading Paper Importer

• 61 of paper and Board for UK market is imported
• Over 50 from the following sources
• Finland/Sweden 29.1
• Italy/France/Spain/Portugal 8.4
• Austria/Germany/Switzerland 10.8
• Benelux 4.8

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Factors Driving Demand for Certified Timber
Products

• UK Government polices on sustainable development
• BRE EcoHomes standard
• UK construction projects
• Financial sector
• Publishing sector
• Retailers/consumers

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UK Government Policies on Sustainable Development

• Sustainability is high on the agenda of
  governmental, intergovernmental and international
  fora
• Securing the Future- UK Government Sustainable
  Development Strategy
• Establishment of Sustainable Procurement Task
  Force

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UK Government Timber Procurement Policy

• Established by DEFRA in 2003
• Aims to ensure that timber products used on
  government contracts are
• - legal
• - legal and sustainable

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Central Point of Expertise on Timber (CPET)

• Established by DEFRA in 2004 to deliver its
  timber procurement policy
• Consultants ProForest
• Reports to a Reference Board
• Currently conducting a review of all CPET
  recognised timber certification schemes
• More details www.proforest.net/cpet

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Recognised Certification SFM Schemes

PEFC (Programme for Endorsement of Forest
Certification schemes)
FSC (Forest Stewardship Council)
SFI (Sustainable Forestry Initiative)
CSA (Canadian Standards Association)
MTCC (Malaysian Timber Certification Council)
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BRE EcoHomes Standard

• Used by public and private sector clients
• Uses CPET as its starting point (for timber
  elements)
• Allocates points for use of sustainable building
  materials which count towards credits
• Currently recognises FSC, CSA, SFI, PEFC as
  compliant schemes legal and responsible
  sourcing
• MTCC as providing verification of legality

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UK Construction Projects

• Government plans to build over 4 million new
  homes over the next 20 years
• Code for Sustainable Homes aims to set standards
  for new homes strengthen existing Building
  Regulations
• Awards points according to the percentage of
  certified timber used for building and finishing
  elements

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2012 London Olympics

• Timber industry making a concerted effort to
  attract a sizeable share of Olympics construction
  projects
• CPET will be used as basis for choosing certified
  legal and sustainable wood
• Leading to increased demand for certified wood
  products

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Financial Sector

• Huge growth in investment indices over the past
  few years

• - Dow Jones Sustainability Index
• - FTSE4GOOD
• - Ethibel
• The Equator Principles
• Development and investment agencies

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Print and Publishing SectorIncreasing demand
for certified paper in the printing and
publishing sector

• March 2006 Stewarts of Edinburgh became the
  first printing company to achieve PEFC chain of
  custody in the UK
• May 2006 Redactive became the first UK
  publishing house to use PEFC certified paper for
  one of its titles
• Publishers Association Environmental Awareness
  Policy

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Retailers

• Retailers increasingly developing timber/paper
  sourcing policies
• Responding to the rise in ethical consumerism
• Procurement policies provide practical examples
  of sourcing commitments for environmental and CSR
  reporting
• Consumers showing a willingness to purchase on
  sustainability values rather than price alone

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Consumers

• A growing number of consumers are seeking
  reassurance of the environmental provenance of
  the goods they buy
• 17 of consumers are influenced by ethical
  considerations when making a purchase (Millennium
  Poll)
• More than 9 million consumers avoid companies
  with a poor environmental image (MORI 2002)
• In a survey by a major UK retailer, 70 of
  shoppers were identified as being environmentally
  aware (MORI 2002)

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UK Timber Companies with PEFC Chain of Custody
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UK Paper/Publishing Companies with PEFC Chain of
Custody
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Summary

• Increasing number of opportunities to sell
  certified wood products
• Prepare to meet growing demand
• If your company hasnt got chain of custody
  consider PEFC certification
• If your company has chain of custody use the
  PEFC logo
• Demonstrate your support for PEFC in the UK by
  becoming a Member.