Title: PEFC Councils Policy and Strategic Communications Plan for the UK
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2Growing Demand for Certified Timber Products in
the UK Market
- Hilary Khawam
- Penside Communications
3The UK A Leading Timber Importer
- Relative Size of the UK Market for Imported
Timber 000s cubic metres - Leading World Importing Countries, by Volume
- Country 2003 2004
- USA 49,708 52,000
- Japan 7,832 7,989
- UK 8,135 7,916
- Italy 6,456 6,591
- Germany 4,466 4,626
- France 3,035 3,162
- The Netherlands 2,801 2,803
- Spain 2,455 2,543
- Denmark 2,163 2,095
- China 1,752 1,925
- Belgium 1,485 1,450
- Austria 1,227 1,300
- Norway 617
700 - Source Timbertrends July 2005
4The UK a Leading Paper Importer
- 61 of paper and Board for UK market is imported
- Over 50 from the following sources
- Finland/Sweden 29.1
- Italy/France/Spain/Portugal 8.4
- Austria/Germany/Switzerland 10.8
- Benelux 4.8
5Factors Driving Demand for Certified Timber
Products
- UK Government polices on sustainable development
- BRE EcoHomes standard
- UK construction projects
- Financial sector
- Publishing sector
- Retailers/consumers
6UK Government Policies on Sustainable Development
- Sustainability is high on the agenda of
governmental, intergovernmental and international
fora - Securing the Future- UK Government Sustainable
Development Strategy - Establishment of Sustainable Procurement Task
Force
7 UK Government Timber Procurement Policy
- Established by DEFRA in 2003
- Aims to ensure that timber products used on
government contracts are - - legal
- - legal and sustainable
8Central Point of Expertise on Timber (CPET)
- Established by DEFRA in 2004 to deliver its
timber procurement policy - Consultants ProForest
- Reports to a Reference Board
- Currently conducting a review of all CPET
recognised timber certification schemes - More details www.proforest.net/cpet
9Recognised Certification SFM Schemes
PEFC (Programme for Endorsement of Forest
Certification schemes)
FSC (Forest Stewardship Council)
SFI (Sustainable Forestry Initiative)
CSA (Canadian Standards Association)
MTCC (Malaysian Timber Certification Council)
10 BRE EcoHomes Standard
- Used by public and private sector clients
- Uses CPET as its starting point (for timber
elements) - Allocates points for use of sustainable building
materials which count towards credits - Currently recognises FSC, CSA, SFI, PEFC as
compliant schemes legal and responsible
sourcing - MTCC as providing verification of legality
11 UK Construction Projects
- Government plans to build over 4 million new
homes over the next 20 years - Code for Sustainable Homes aims to set standards
for new homes strengthen existing Building
Regulations - Awards points according to the percentage of
certified timber used for building and finishing
elements
12 2012 London Olympics
- Timber industry making a concerted effort to
attract a sizeable share of Olympics construction
projects - CPET will be used as basis for choosing certified
legal and sustainable wood - Leading to increased demand for certified wood
products
13Financial Sector
- Huge growth in investment indices over the past
few years
- - Dow Jones Sustainability Index
- - FTSE4GOOD
- - Ethibel
- The Equator Principles
- Development and investment agencies
14Print and Publishing SectorIncreasing demand
for certified paper in the printing and
publishing sector
-
- March 2006 Stewarts of Edinburgh became the
first printing company to achieve PEFC chain of
custody in the UK - May 2006 Redactive became the first UK
publishing house to use PEFC certified paper for
one of its titles - Publishers Association Environmental Awareness
Policy
15Retailers
- Retailers increasingly developing timber/paper
sourcing policies - Responding to the rise in ethical consumerism
- Procurement policies provide practical examples
of sourcing commitments for environmental and CSR
reporting - Consumers showing a willingness to purchase on
sustainability values rather than price alone
16Consumers
- A growing number of consumers are seeking
reassurance of the environmental provenance of
the goods they buy - 17 of consumers are influenced by ethical
considerations when making a purchase (Millennium
Poll) - More than 9 million consumers avoid companies
with a poor environmental image (MORI 2002) - In a survey by a major UK retailer, 70 of
shoppers were identified as being environmentally
aware (MORI 2002)
17UK Timber Companies with PEFC Chain of Custody
18UK Paper/Publishing Companies with PEFC Chain of
Custody
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20Summary
- Increasing number of opportunities to sell
certified wood products - Prepare to meet growing demand
- If your company hasnt got chain of custody
consider PEFC certification - If your company has chain of custody use the
PEFC logo - Demonstrate your support for PEFC in the UK by
becoming a Member.