Basic Publication Terms

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Basic Publication Terms
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Measurements

• 6 picas 1 inch
• 12 points 1 pica
• 72 points 1 inch

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Margins
4
6
6
3
5
4
9
3
4
5
Text area
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Page grid
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Page grid
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Grid layout alignment
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Bleed

• Illustration/type that runs off the edge of the
  paper so that it seems to extend into the
  surrounding space
• sides (1, 2, 3 or full)

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Rules

• Lines used to divide, highlight or unify elements
• measure points

1 pt 2 pt 4 pt 6 pt triple line
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Rules

• Column rules placed in column alley
• Rule border line that creates page border

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Drop Shadow

• Shadows added to a photo.
• Add depth

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Caps

• Initial letter/cap
• Drop cap

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Drop cap
Initial letter
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Run around

• when a text block molds itself around the contour
  of an illustration

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Ghosting

• Halftones with lowered opacity

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Tintblock

• Printed screens
• Come in various percentages
• Usually have text or illustration printed on them.

Make sure you indent your text from the edges!
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Reversal

• Background is printed on the paper leaving
  type/line art the color of the paper

This is what a reversal looks like
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Printed reversal

• type/line art reversed, then printed in different
  ink color from the background

This is what a printed reversal looks like.
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Surprint

• Type or line art thats printed on a screen such
  as a photo or tintblock.

This is an example of a surprint
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Overprint

• Type or line art of one color printed directly on
  top of a photo or tint screen of a different
  color
• No knocking out
• Color/image shows through
• Black type is overprinted often

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White space

• Area where no element appears