The Art of Value Creation

1
The Art of Value Creation ????????? ??????????
????????

• The definations and responses by Karl-Eric Sveiby
• through The Value of Trust by John Moore

• Arranged, titled and authorized into russian by
  Vitaly Titov

2
The Art of Creating Value ????????? ????????
?????????

• What is KM?
• The Art of Creating Value by Leveraging
  Intangible Assets

• ??? ???? KM?
• ????????? ???????? ????????? ????? ???????????
  ?????????????? ???????

KM Knowledge Management ??????? ??????????
????????
3
What is a sense of KM?????? ?? ????? KM?

• KM is an oxymoron.
• Knowledge cannot be managed, but we are stuck
  with the term

• KM ???????????? ????? ???????????.
• ?????? ?? ??????????, ?????? ???? ?????? ???
  ???????.

4
The issue of the trust???????? ???????

• Trust is a huge issue, actually not a KM issue
  per se, but crucial because trust determines the
  level of knowledge sharing.

• ??????? ???????? ?????????? ?????????, ??????????
  ?? ?????? ????????? ?????????? ????????, ??????
  ???????????? ? ???? ????????, ?????? ??? ???????
  ?????????? ??????? ????????????? ??????

5
Trust to people??????? ?????????

• Trust has to start from the Top by giving trust
  and empowering people.

• ??????? ?????????? ?????? ??? ???????? ??????? ?
  ?????????????? ???? ?????????.

6
Trust quality????????? ???????

• Then Trust has to be built from bottom up
• in times such as these, trust is tested and
  those that have built trust can now "cash in" by
  experiencing less customer loss, less
  motivational loss, etc

• ??????? ???????? ????? ?????
• ? ????? ?????? ??????? ??????????? ? ?? ???
  ???????? ??????? ????? ???????? ?????? ??????
  ?? ?????? ????????????? ??????, ??????
  ????????????, ?????? ????????????? ???????? ? ?.?.

7
Knowledge Intangible Assets ??????????????
?????? ??????

• KM definition is a perspective a way of "seeing"
  the organisation as a value creating system only
  consisting of intangibles,

• ??????????? ??????? ?????????? ???????? ????????
  ????????????? ?????? ?????? ??????????? ????,
  ??? ????????? ??????? ?????????? ?????????,
  ????????? ?????? ?? ?????????????? ???????

8
Most important intangible????????????
?????????????? ??????

• Knowledges being the most important intangible.
• Within the perspective we then define the
  activities.

• ?????? ?? ???????? ???????? ???????? ???????
  ??????????????? ????????
• ? ??????????? ?? ????????? ???? ????????????.

9
Knowledge conversion????????? ??????

• The foundation in my thinking is that value is
  created in the "flows", i.e. when Knonwledge is
  converted from one form to another or transferred
  or created.

• ??????? ?? ????? ??????? ???????? ??, ???
  ???????? ????????? ? ???????, ????? ??????
  ????????????? ?? ????? ????? ? ?????? ???
  ?????????? ??? ?????????.

10
Knowledge operation???????????? ???????

• The KM activities are then based on how to
  improve the flows.
• Intangibles are brand, customer relationships,
  employee relationships, systems, processes,
  individual competence, attitudes, collaborative
  climate, etc

• ???????????? ?? ?????????? ???????? ????? ???????
  ???????? ?? ???, ??? ???????????????? ??? ??????.
• ??????????????? ?????????? ???????? ????????
  ?????, ??????????????? ?????????, ?????????
  ?????????, ????????, ?????????????? ???????????,
  ????? ??????, ?????? ?????????????? ? ?.?

11
Sveiby Knowledge Associates??????????? ??????
??????

• Transferring Learning from my own (SKA) Network
• In SKA we are very careful to build the
  community of Values, Shared knowledge base (i.e.
  Tools) and a shared Mission.

• ???????? ???????? ???????? ???????? ???? SKA
• ? SKA ????? ??????????? ????????? ????????
  ?????????, ?????????????? ???? ?????? ( ? ???
  ????? ??????????????), ? ????? ???????
  ?????????????? ???????????????? ????????????.

12
To create better organisations ??????? ?????????
?????????

• In our case the mission is "to create better
  organisations for People".
• We are global -consultants from 14 countries from
  all continents.

• ? ????? ?????? ???????????????? ?????????????
  ???????? ???????? ????????????? ??????? ???
  ?????????.
• ? ?????????? ??????????? ?????? ??????
  ???????????? ???????????? ?? 14 ????? ?? ????
  ???????????.

13
Face to face without a preconceptions????? ?
???? ??? ?????????????

• We never discuss cultural differences.
• We need to meet face to face a lot more.

• ?????????? ???????? ?? ???????? ?????????
  ??????????.
• ??????????? ?????? ?????????? ??????? ????? ? ????

14
Value Interest selforganization ???????????????
????????? ? ?????????

• There is really no substitute for F2F (Face to
  Face) meetings. Why? Because we have been
  self-selected based on our values and our
  interests.

• ?????????? ??? ?? ???????? ??????? F2F (????? ?
  ????). ???????
• ?????? ??? ?? ????-????????????,
  ????????????? ?? ???? ???????? ? ???? ????????.

15
Mandatory and Investment????????????? ? ??????

• We also meet at least once a year F2F. This
  meeting is mandatory.
• See F2F meetings as an investment in bandwidth.

• ?? ?????????? ?? ??????? ???? ???? ??? ? ????.
  ????? ???????? ???????????.
• ???????? ????? ? ???? ?????????? ?????????????
  ??? ????? ? ??????? ???????????.

16
The Knowledge ark??????? ??????

• The emails become much simpler to understand
  after a F2F.
• (Large web-networks like the EUs) KnowledgeBoard
  (5000 people from 104 countries ) needs F2F
  meetings too, otherwise the discussions will be
  superficial and travel in circles, never become
  actions.

• ????? ?????? F2F ??????????? ????? ????????
  ?-?????.
• Knowledgeboard (??????? ????????, ???????????? ?
  ??????????? ??????), ???????????? 5000 ??????? ??
  104 ????? ????? ?? ???????? F2F, ? ?????????
  ?????? ?????????? ????? ???????????? ? ????????
  ?? ????? ????? ????????????.

17
The Kan ????????

• KB's vision can only be what the members wish and
  since they are not selected based on values you
  will need something that functions as a leading
  light

• ? ???? ?????? Knowledgeboard ????? ???? ??????
  ??, ??? ?????? ?????????, ? ???? ??? ????????????
  ?? ????????????? ?? ????????, ??? ?????
  ?????????? ???-??, ??? ????????? ??? ????????????
  ????.

18
People versus IT????????? ? ????????? ? IT

• US IT vendors hijacked the KM language.

• ?????????? IT ??? ????? ??????????? ????? KM.

19
The People oriented KMKM ??????????????? ?? ?????

• The European Touch to KM can be much more
  people oriented, less IT fixated.

• ????????? ????????????? ? KM ????? ???? ?????
  ????????????? ?? ?????, ????? ????????????? ?? IT

20
The visualisation of intangibles????????????
???????????????

• BUTwe can have an existence only if we are able
  to show Value Creation in business terms!
• and I believe we can!
• It is "only" a matter of seeing the intangible
  value flows.

• ?????? ?? ????? ????? ??? ????????????, ????
  ???????? ???????? ???????? ????????? ? ????????
  ???????????? ????????????!
• ? ??????? ?? ?????!
• ?????? ?????????? ?????? ?????? ???????
  ????????????? ??????? ?????????????? ?????????

21
A measure the value??????? ????????? ????????

• An example
• We all know customers bring more than money to
  us learning, ideas, referrals, etc.
• Still we measure the value creation only in
  euros! Why?
• Intangibles are nested in Clusters of People,
  Processes and Customers.

• ??????
• ??? ???? ????????, ??? ??????? ???????? ???
  ?????? ??? ?????? ????????, ????, ??????????? ?
  ?.?.
• ?? ??? ??? ?? ???????? ???????? ???????? ?????? ?
  ????! ???????
• ?????????????? ?????? ??????? ? ?????? ?????,
  ???????? ? ????????????.

22
Collaborative Climate ?????? ??????????????

• The key drivers are in improving the Knowledge
  flows between them
• I try to work with narrower concepts, such as
  Collaborative Climate.
• Put the actors in a room together and facilitate
  a conversation.

• ???????? ???? ????????? ? ?????????????????
  ??????? ?????? ????? ????.
• ?????????? ?????????? ???? ????????? ???????
  ?????? ??????????????
• ??????? ?????? ??????????? ???? ? ?????
  ????????? ? ?????? ??????.

23
To identify the knowledge flows????????????????
?????? ??????

• The conversation is based on questions on how to
  identify the flows.
• The result is a "map" plus a number of activities
  that are aimed at improving the Knowledge flows.

• ???????? ?? ?????? ??????? ??? ????????????????
  ???????
• ????????? ????????? ????????????? ???? ?
  ???????? ?????, ???????????? ?? ?????????????????
  ??????? ??????