How does the marketplace look

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How does the marketplace look?

• Sport in UK is under constant redefinition
• Government is using sport as an active tool for
  the first time (Olympic bid PM role)
• There is football and then there is sport!
• Sport and health a vital link
• Leaving Lukes in 79 few opportunities

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Some key information

• 459m into school PE and sport over 4 years
• Poor national fitness levels 32 take 30mins x 5
  times per week
• By comparison - Australia take up is 57
• National cost to health budget is 2bn pa
• But there is currently low Govt spend on sport
• 1.10 per capita v Norway 12.10
• Corporate send on sport x 6 over last 20 years

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What does this mean?

• Emerging importance of sport as a real market
• Still unregulated many players
• Clearer focus and direction Olympic hook
• Broader opportunities
• Transference of skills
• Need to retrain and refocus
• Sports and event marketing is a viable
  alternative

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Where are the markets?

• Public sector Schools/ Education
• - Community
• - Government
• Private sector - client
• - supplier
  (local/nat./inter.)
• Voluntary sector charities NFP

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Event Management

• Sport only one element
• Increasingly part of the marketing mix
• Good market for career entrants
• Opportunity to learn range of skills
• Seasonal opportunities internet is king!
• Full time specialist companies
• Specialist divisions
• Common sense and courtesy!

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Market opportunities

• Exhibition/ event venues
• County Shows
• Annual events Wimbledon, Chelsea FS
• Specialist services security, staging etc
• Design and planning (hands clean)
• Implementation (hands dirty)
• TESA, NOEA, The Event Show

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Sports Marketing

• Difficult to define broad discipline
• Use of sport as a communication tool
• Application of marketing techniques within sport
• Campaigns, e.g. NAT, NGO support, London 2012,
  Sports Agency, Flora exploitation of London
  Marathon

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What skills are needed?

• Creativity
• Strong communication skills
• Team player
• Eye for presentation simplicity
• Good understanding of customer needs
• Something extra what can you add?

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To summarise

• The market is changing
• Newer disciplines are emerging
• Most are based on transferable skills
• EM and SM are viable options
• Try them as vacational or short term earners
• You need passion and belief ask Jonno!
• Research properly
• Good luck

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For more information

• www.creatingexcellence.co.uk
• www.tesa.org.uk
• www.noea.org.uk
• www.totaljobs.com