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Face book and Twitter grow up: how were using them to connect, interact, and advocate and have some

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... m. ET Friday, narrowly beating CNN's breaking-news feed, which had 998,239 ... 3) Give quick headlines and news (CNN, Courier, KWWL) ... – PowerPoint PPT presentation

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Title: Face book and Twitter grow up: how were using them to connect, interact, and advocate and have some


1
Face book and Twitter grow up how were using
them to connect, interact, and advocate (and have
some fun)
  • Cherie Dargan
  • Supper Club, April 21 2009

2
Overview
  • Look briefly at Twitter (micro blog) and Facebook
    (social networking site) and why we should take
    them more seriously they are not just passing
    fads! Furthermore, I will argue that we ignore
    them at our own peril, to quote Andy Carvin on an
    interview NPR.
  • Present a few ideas about why so many grown ups
    and organizations are using these tools, as well
    as some of the ways they are being used.
  • Share some great cartoons.
  • Give you a few recommendations for some good
    books, websites, and resources to learn more
    about SNS and Twitter.
  •  

3
NPR FACEBOOK TURNS five
  • Weekend Edition Saturday, February 7, 2009 Scott
    Simon speaks with NPR's Social Media Strategist
    Andy Carvin about Facebook's fifth anniversary,
    and how social networking has changed how we use
    the Internet.
  • There is an expectation that you have a presence
    on these sites
  • You ignore Face book at your own peril.
  • --Andy Carvin

4
Were living in a wired world.
  • Free wireless access great marketing tool for
    restaurants, hotels, coffee shops, malls,
    airports
  • Micro blog Twitter is the most popular tool for
    creating short messages (limited to 140
    characters), typically in response to the
    question What are you doing?
  • Social Networking sites Facebook is now the
    number one SNS.
  • Many people update their Twitter or Facebook
    pages using their mobile phones or smart phones
    like blackberries or Iphones.

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Milestone in the Twitterverse
  • Last week Ashton Kutcher became the first person
    to reach the one million follower mark in a
    contest with CNN
  • In the much-publicized duel, Kutcher's Twitter
    account crossed the 1 million mark on Twitter
    about 213 a.m. ET Friday, narrowly beating CNN's
    breaking-news feed, which had 998,239 followers
    at the time. CNN passed the mark at 242 a.m.
    ET.
  • Source http//www.cnn.com/2009/TECH/04/17/ashton.
    cnn.twitter.battle/index.html

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King of Twitter
  • On Friday, Kutcher went on "Larry King Live" to
    talk about the battle and why he felt the duel
    was so important.
  • "We now live in an age in media that a single
    voice can have as much power and relevance on the
    Web, that is, as an entire media network," he
    said. "And I think that to me was shocking."
  • Source CNN story, link listed above.

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Scenes from a Library Technology conference over
Spring Break.
  • As I sit in one of the sessions with my mini Dell
    laptop, I notice that as I am Googling the
    speaker to find her blog, the person in front of
    me is twittering--so I open a window for twitter
    as well!
  •  
  • The conference posted announcements on its
    Facebook page

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Flash back to 2007.
  • I gave my first speech at Supper Club and focused
    on the impact of the internet on our language. At
    that time, I thought Twitter was an interesting
    fad--something passing. It seemed rather
    narcissistic (Hey look at me...I'm at the mall. I
    just brushed my teeth. I like microwave popcorn)
  •  
  • I felt like I was competing with Facebook for my
    students' attention. When I finally broke down
    and set up a Facebook page, and started looking
    around the Hawkeye network, I was horrified by
    the bad grammar, inane comments, tasteless
    pictures and so called friends' comments that I
    saw posted on some of the pages.
  •  

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Resistance is futile?
  • Over time, however, I realized that my thinking
    was changing about Twitter and Facebook. Mike
    began using Twitter early on....I was intrigued
    but skeptical. It seemed sort of silly or
    self-centered. I was even more skeptical of
    Facebook, but set up a page so that I could
    better understand my students' fascination with
    it.
  •  
  • I didn't like the idea of posting messages on
    someone's wall--it seemed too public. I liked
    email -- that was my idea of "normal."
  •  I wasnt at all sure what it meant to get
    poked on Facebook!

20
My concerns back then.
  • I worried about the possibility of my students
    being addicted to Facebook.
  • I also worried about the danger of sex predators
    hanging out there.
  • I was irritated when I saw stupid, illiterate or
    inappropriate comments and less than tasteful
    pictures that were posted on so many pages.
  • Warning Scary people!

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Then something happened!
  • Within 30 minutes of setting up my Face book
    page, I heard from half a dozen people wanting to
    be my friends -- including several that I didn't
    have email for and hadn't heard from in awhile.
    It was magic.
  • Several former students found me and were
    delighted to see me on Facebook!
  • Suddenly, I was COOL!

22
My adventures with Web 2.0
  • I set up a Twitter page
  • I set up a Tumblr account
  • I created my Facebook page and set it so that
    when I update my Twitter page, it also updates
    the Facebook page! (Okay, I copied Mikethats
    how he did it)

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The Presidential campaign
  • We all saw the way that the Democrats, and
    especially Obamas team, use the power of the web
    all of its tools
  • Blogs, Facebook, email
  • The campaign changed the way we run
    campaignseveryone realized that gave Obama
    access to people people felt they had access to
    him. He asked for ideas, feedback, as well as
    donations of time money.

28
CNN and Facebook team up
29
Facebook's announcement
30
I watched the ceremony with friends
31
Why were we so skeptical?
  • 1) Facebook and Twitter seem like the old west,
    with not a lot of law and order. Pages look
    messy, chaotic, and lots of visual clutter, along
    with demands to play games, takes surveys, and
    give gifts. We heard some jokes about the inane
    comments posted by some of the Senators and
    Congressmen during the Presidents address in
    February.
  • 2) Email is our comfort zone --it is private and
    secure in contrast to posting comments on
    people's "walls" (pages) or in tweets. We can
    also easily manage email--sort it, create
    folders, etc. so it seems to be more in our
    control.
  •  

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Why were we so skeptical?
  • 3) Some of us worried that in typing short little
    chunks, we were encouraging shallow thinking, and
    in danger of becoming incapable of sustained
    thought.
  • 4) HOWEVER, we overlooked the very reasons that
    Social networking Sites and Micro blogging tools
    like Twitter are popular. They are EASY to use.
    Someone else has done the hard work it takes
    minutes to set up your page and then, like magic,
    you hear from people that you have lost touch
    with years ago.

34
Why are grown ups flocking to Facebook and
Twitter?
  • To find old friends you lost track of after
    college
  • To keep up with your teenagers, college age
    children, or young adult children (or
    grandchildren)
  • To more fully understand why everyone's so crazy
    about it (curiosity)
  •   Easy way to share photos and news with family
    and friends who are scattered around the country

35
Why are grown ups flocking to Facebook and
Twitter, cont.
  • In addition,
  • 1) to promote a cause (breast cancer, Darfur, or
    earth day)
  • 2) to sell a product or service
  • 3) to provide support (weight watchers)
  • 4) to promote a special event (a marathon, fund
    raiser,
  • 5) to organize people during a crisis (to get
    rescuers to the scene after a plane crash or get
    sand baggers to help prevent flooding, or after a
    crime to help catch the criminal)

36
Signs that Facebook and Twitter are now in the
mainstream
  • I was amazed at how many cartoons mentioned
    twittering or posting to Facebook.
  • Almost every media outlet, politician, and VIP
    has a twitter presence. I get Twitter feeds from
    CNN, KWWL and the Waterloo Courier.
  • You can read about twittering in blogs,
    newspapers, books, and even PEOPLE magazine. 
    Jennifer Aniston may have broken up with her
    boyfriend John Mayer because he was so hooked on
    Twitter that he wasn't paying enough attention to
    her!
  • The very respected Pew Internet Research project
    has studied them.

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Facebook Twitter in the funnies
  • in the news

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A few facts about Twitter
  • Twitter is just three years old
  • Many people twitter from their cell phone or
    Smartphone
  • Twitter "tweets" (individual messages) are
    limited to 140 characters
  • Wikipedia lists Twitter as the third largest SNS,
    with Facebook as the first and MySpace as second
  • They estimate that there are 6 million users of
    Twitter, with 55 million monthly visits
  • Another source said that approximately three
    million twitter messages are sent each day
  • Articles now refer to the Twitosphere (remember
    when blogs were new and we read about the
    blogosphere?) to refer to the people online on
    Twitter

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A few statistics about Facebook
  • Facebook just had its 5th birthday. It is the
    number one SNS, with 132 million users in 2008
  • It makes profits of 10-50 million every year
    (from ads)
  •  
  • The demographics are changing. Between June 2008
    and January 2009, number of people 35 to 54
    quadrupled, and people over 55 tripled according
    to a report by iStrategylabs.
  • They cite Facebook as having 175 million users
  • Most of the users are under 35 but only about 41
    percent are college age

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Clay Shirkys book on the power of organizing
without organizations
  • He describes how people are using twitter,
    Facebook, and text messaging to organize
    political protests, flash mobs, solve crimes, and
    when needed, let the world know what is going on
    inside oppressed countries.
  •  
  •  
  • Here Comes Everybody (2008)
  • Great story about a stolen cell phone

58
Clay Shirky
  • Revolution doesnt happen when society adopts
    new technology, it happens when society adopts
    new behaviors.
  • Furthermore, it is only when the new technology
    becomes normal that that this is possible.
  • the ability of people to share, cooperate, and
    act together is being improved dramatically by
    our social tools. (Epilogue, 321)

59
How can you use Twitter Facebook?
  • Organize a group -- like Mike's Library group,
    with 400 plus members
  •  
  • Post pictures from a recent trip -- like my son,
    Jon, who went to Vegas with his wife and her
    parents over Spring Break
  •  
  • Catch up on news from your friends
  •  
  • Read about what some of your local politicians
    are doing
  •  
  • Get more information about a special event or
    activity, as with the Library Tech Conference
    Facebook page

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How can you use Twitter Facebook, cont.
  • Mike uses it to let his librarians know where he
    is working that day -- as well as share
    observations, insights, and
  •  
  • I use them as places to share great articles,
    websites (if you see a link for sharing, Twitter
    is becoming a more common choice. You can also
    post a link on Facebook.)
  •  
  • I also use them to get support for my efforts in
    Weight Watchers, to follow newsmakers like Rick
    Sanchez and Rachel Maddow, and keep up with
    friends scattered around the state.
  •  
  •  

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Sources of controversy
  • 1) Are we so obsessed with the web that we are
    isolating ourselves from family and friends in
    the "real world" in order to have a life online?
  • 2) Is the quick and easy interface of Twitter and
    Facebook encouraging people to be even more self
    involved, posting the silly trivia of their day?
  • 3) Are features like the 140 character limit of
    Twitter and Facebook's brief postings on the wall
    making us even more fragmented in our thinking
    and communication style?
  • 4) Will all of this quick communication make us
    more distracted, and less able to focus on
    creating or reading/processing longer chunks of
    text?
  •  

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More concerns
  • 5) Is the line between personal and
    professional--and public and private--even more
    blurred by the use of Facebook and Twitter?
  • 6) Shirky points out that the line is also
    blurring between cyberspace and IRL, as people
    make plans on FB Twitter to meet up. He even
    suggests that it is changing the way that people
    make plans, as in text me when you get done with
    your meeting and well meet up

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Who is studying SNS?
  •  The Pew Internet American Life Project
  • http//www.pewinternet.org
  • Home page for the project
  • http//www.pewinternet.org/Reports/2009/Adults-and
    -Social-Network-Websites.aspx
  • Report on the use of SNS by adults

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Topics for MA and PhD researchfrom danah boyds
website
  • Silverman, S. C. (2007). Creating community
    online The effects of online social networking
    communities on college students' experiences. How
    can student affairs professionals best respond to
    this emergent phenomenon.. Ph.D. dissertation,
    University of Southern California.
  • Vanden Boogart, M. R. (2006). Uncovering the
    social impacts of face book on a college campus.
    Unpublished Master of Science Thesis, Kansas
    State University, Manhattan, Kansas.
  • Vie, S. (2007). Engaging others in online social
    networking sites Rhetorical practices in MySpace
    and Face book. Ph.D. dissertation, University of
    Arizona.

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So, in conclusion, how are people using these
tools?
  • 1) Engage people in discussing topics, sharing
    ideas, interacting online (the Church in Seattle,
    WA)
  • 2) Let people "follow" others and get quick
    updates on their activities and thoughts and
    daily routines (Rachel Maddow, Rick Sanchez,
    Barak Obama, Joe Biden)
  • 3) Give quick headlines and news (CNN, Courier,
    KWWL)
  • 4) Educate and support people (Weight Watchers)
  • 5) Mobilize people to act (or vote, or buy, or
    show up--see Clay Shirky's book)
  • 6) Strengthen interpersonal relationships (and
    find out things about your spouse that he/she
    would never tell you F2FTexas Red Chili
    incident)

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Resources for learning more about SNS and Micro
blogging tools
  • Researcher danah boyd (did her doctoral
    dissertation on identity, teens and SNS (its
    posted online)
  • http//www.danah.org/papers/
  • Writer Lev Grossman. Why Facebook Is for Old
    Fogies. Time
  • Thursday, Feb. 12, 2009
  • http//www.time.com/time/magazine/article/0,9171,1
    879169,00.html
  • Face Book In Reality - idiotsofants.com and BBC's
    The Wall. This video pokes fun at Facebook, and
    shows how silly it would be in real life to
    have someone show up at your front door, asking
    if you want to be their friend.
  • http//www.youtube.com/watch?vnrlSkU0TFLs

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Resources for learning more about SNS and Micro
blogging tools, cont.
  • The Pew Internet Research Project
  • http//www.pewinternet.org/Media-Mentions/2009/Fac
    ebook-takes-strides-toward-Twitter-territory.aspx
  • Writer Clay Shirky, Here Comes Everybody The
    power of organizing without organizations.
    Penguin Books, 2008.
  • http//www.shirky.com/ (his website)
  • http//www.herecomeseverybody.org/ (his books
    blog)
  • Scott Simon speaks with NPR's Social Media
    Strategist Andy Carvin about Face book's fifth
    birthday. Feb. 7, 2009
  • http//www.npr.org/templates/story/story.php?story
    Id100377329

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Microblogging and SNS
  • http//tumblr.com
  • http//twitter.com
  • http//facebook.com
  • http//cherieedtech.tumblr.com/
  • Cheries Tumblr page
  •  
  • http//twitter.com/professorpost
  • Cheries Twitter page
  •  
  • http//twitter.com/MikeDargan
  • Mike Dargans page

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For the Presentation cartoons
  • I will post the entire PPT on Googledocs.
  • I will also post a shorter one with only the
    cartoons.
  • Cherie Dargan, cheriedargan_at_gmail.com
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