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The Power of Social Networking Sites: their place on campus and in society when MySpace, Face book

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Title: The Power of Social Networking Sites: their place on campus and in society when MySpace, Face book


1
The Power of Social Networking Sites their place
on campus and in society(when MySpace, Face book
Twitter becomes our space!)
  • Cherie Dargan
  • English Round Table, April 2009

2
Overview
  • Define Social Networking Sites micro blogging
    and look briefly at the most popular ones (Face
    Book Twitter), and the larger trends they
    represent (mobile computing)
  • Present a few ideas about how people and
    organizations are using these toolsand a few
    assignment ideas. Are you using them?
  • Look at how policies are evolving towards them on
    campuswhat is happening on your campus?
  • Give you a few recommendations for some good
    books, websites, and resources to learn more.
  •  

3
We live in a wired world (and campus)
  • Free wireless access great marketing tool for
    restaurants, hotels, coffee shops, public
    librariesand campus libraries buildings
  • Twitter most popular tool for micro blogging.
    Messages limited to 140 characters, often from
    mobile phone, typically in response to prompt,
    What are you doing right now?
  • You can sign up to follow other peoples
    tweets, and they can follow you. You can also
    send personal messages, and flag favorite tweets.

4
Wired world, cont.
  • Social Networking sites Myspace used to be
    number one, but Face book has taken its place.
  • Face book has added a status box at the top of
    the page that looks like Twitter and there is an
    application that makes it possible to Tweet a new
    message update your Face book page
  • Larger trend mobile computing and micro
    blogging reflect busy people connected 24/7

5
How are people and organizations using these
tools?
  • To engage people in discussing topics, sharing
    ideas, interacting online (a church in Seattle)
  • To let people follow others and get quick
    updates on their activities (Rachel Maddow,
    Barack Obama)
  • To keep people updated on breaking news (CNN,
    Rick Sanchez, Courier, DM Register, KWWL)
  • To support peoples efforts working on common
    goals (Weight Watchers, Hungry Girl)
  • To mobilize people to act (or vote or buy or show
    up someplace) many examples in Clay Shirkys
    book
  • To strengthen interpersonal relationships (Demi
    Moore and Ashton Kuchter twitter each other!)

6
Book recommendation Clay Shirkys Here Comes
Everybody (2008)
  • He talks about the larger trends of mobile
    computing and how people are using Twitter, text
    messaging, and Face book to organize political
    protests, flash mobs, and social action.
  • He has a great story about getting back a stolen
    cell phone.
  •  
  •  

7
Clay Shirky
  • Revolution doesnt happen when society adopts
    new technology, it happens when society adopts
    new behaviors.
  • the ability of people to share, cooperate, and
    act together is being improved dramatically by
    our social tools. (Epilogue, 321)

8
Social Networking Site (SNS)
  • A SNS is a website where users add content and
    interact in an online community, posting messages
    and photos, exploring shared interests and making
    new friends. Examples MySpace, Facebook,
    LinkedIn, etc.
  • SNS sites are part of Web 2.0, which Netlingo
    describes as the second-generation Web, or
    collaborative Web. It emerged in 2005.
  • http//netlingo.com is a great resource for
    internet terms

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A few statistics about Facebook
  • Facebook just had its 5th birthday. It is the
    number one SNS. It makes profits of 10-50
    million every year (from advertising)
  •  
  • The demographics are changing. Between June 2008
    and January 2009, number of people 35 to 54
    quadrupled, and people over 55 tripled according
    to a report by iStrategylabs.
  •  
  • They cite Facebook as having 175 million users.
    Most of the users are under 35 but only about 41
    percent are college age.
  • Source Older Members adds to Facebook Surge.
    Waterloo Courier. March 8, 2009.

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CNN and Facebook teamed up for the Inauguration
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Scenes from a recent conference
  • As I sat in one of the sessions, googling the
    speaker to find her blog, the person in front of
    me was twittering--so I opened a window for
    twitter as well!
  •  
  • The conference posted its schedule and some
    announcements on its Facebook page.

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Micro blogging tools
  • Micro blogging tools let you post short chunks of
    content, using preformatted templates. The two
    most popular Twitter and Tumblr.
  • http//twitter.com/professorpost
  • Tumblr I used Tumblr as a journaling tool for
    students in my Technology in the classroom
    course, and they liked it.
  • http//cherieedtech.tumblr.com/
  • Cheries Tumblr page

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Why use them?
  • Tumblr gives you a way to share content, collect
    great quotes, show off pictures, report progress,
    collaborate with others, and present quick
    thoughts.
  • Twitter gives you a tool to share your reactions,
    document experiences, reflect, and connect with
    othersfinding out what they think, comparing
    reactions, sharing an experience, and capturing
    the moment like a cyber/verbal snapshot.

28
A few facts about Twitter
  • Twitter is just three years old. Many people
    twitter from their cell phone or Smartphone.
    Twitter "tweets" (individual messages) are
    limited to 140 characters
  • Wikipedia lists Twitter as the third largest SNS,
    with Facebook as the first and MySpace as second.
    They estimate that there are 6 million users of
    Twitter, with 55 million monthly visits
  • Another source said that approximately three
    million twitter messages are sent each day

29
A few facts about Twitter, cont.
  • Articles now refer to the Twitosphere (remember
    when blogs were new and we read about the
    blogosphere?) to refer to the people online on
    Twitter
  • I was amazed at how many cartoons mentioned
    twittering
  • Almost every media outlet, politician, and VIP
    has a twitter presence.
  • You can read about twittering in blogs,
    newspapers, books, and even PEOPLE magazine. 
    Jennifer Aniston may have broken up with her
    boyfriend John Mayer because he was so hooked on
    Twitter that he wasn't paying enough attention to
    her!
  •  

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SNS Micro blogging tools on campus
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From banned to blessed
  • Several years ago students and staff could access
    Face Book on campus however, it became
    problematic in labs and computer classrooms
  • Then campus IT began to block Face Book however,
    there were ways around it, and we could still get
    to many other SNS microblogging sites like
    Twitter Tumblr
  • Now we use Facebook to recruit new students and
    post links to it on our official HCC webpage

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What is the policy on your campus?
  • Banned totally?
  • No ban anyone can get on?
  • Banned on the wired network however, we can get
    on wireless laptops (this was the situation at
    HCC earlier this year)?
  • No official policy?
  • School using it to recruit students?

45
How can you use Twitter Facebook?
  • Organize a group -- like Mike's Library group,
    with 400 plus members
  •  Post pictures from a recent trip -- like my son,
    Jon, who went to Vegas with his wife and her
    parents over Spring Break
  •  Catch up on news from your friends
  •  Read about what some of your local politicians
    are doing
  •  Get more information about a special event or
    activity, as with the Library Tech Conference
    Face book page.
  • Find some of your professional organizations
    publications (NCTE/CCCC and Chronicle of Higher
    Ed!)

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How can you use Twitter Facebook, cont.
  • Mike uses it to let his librarians know where he
    is working that day -- as well as share insights,
    wisdom and commentary
  •  
  • I use them as places to share great articles or
    websites (if you see a link for sharing, Twitter
    is showing up as a choice. Click on it it opens
    a new Twitter message and dumps the URL into the
    text box)
  •  
  • I also use them to get support for my efforts in
    Weight Watchers, to follow newsmakers like Rick
    Sanchez and Rachel Maddow, get news updates, and
    find out what politicians are doing at a
    statewide or national level
  •  
  •  

52
Should you use SNS in the classroom? Some ideas
for assignments
  • I would not encourage students to create a page
    for a class assignment, and I generally only
    friend former students
  • HOWEVER, many students have an account already
    and there are many ways to use SNS to teach a
    variety of things. You could ask them to analyze
    typical pages
  • --From a college recruiters perspective. Do you
    want to give this person a scholarship?
  • --From a prospective employers perspective.
    Would you interview this person?
  • --From a general perspective. How do we judge a
    persons page? What creates a positive
    impression? What makes us cringe, frown, or have
    a negative response?

53
More assignment ideas
  • Analyze how groups are using Facebook to promote
    a cause and gather support
  • Analyze how groups are using Facebook to promote
    a special event or activity, such as a breast
    cancer walk, Earth Day
  • How is the larger trend of social networking
    changing how we communicate and collaborate
    across the miles?
  • How is mobile computing shaping us? Do we want to
    be connected 24/7?
  • Research how job hunters are using Face book
    other sites, as well as how companies are using
    it to advertise and promote their products and
    services.

54
Questions for discussion
  • 1) Are micro blogs and SNS like Twitter and
    Facebook a waste of time and resources? Are we so
    obsessed with the web that we are isolating
    ourselves from family and friends in the "real
    world" in order to have a life online?
  • 2) Are Twitter and Face book encouraging people
    to be even more self involved, posting the silly
    trivia of their day?
  • 3) Are features like the 140 character limit of
    Twitter and Face book's brief postings on the
    other persons wall making us fragmented in
    our thinking and communication style?
  • 4) Are we losing our sense of privacy by
    posting so publically?
  •  

55
More questions for discussion
  • 5) How are our reading skills and habits being
    affected by posting short messages on Face book
    or Twitter are we more distracted and less able
    to focus on creating or processing longer chunks
    of text?
  •  
  • 6) As more people use Face book and Twitter, are
    the lines between our personal and professional
    lives blurring?
  • 7) How do we help our students determine what is
    and is not appropriate to post on their Face book
    pages?
  • 7) Shirky points out that the line is also
    blurring between cyberspace and IRL, as people
    make plans on FB Twitter to meet up

56
Topics for MA and PhD researchfrom danah boyds
website
  • Silverman, S. C. (2007). Creating community
    online The effects of online social networking
    communities on college students' experiences. How
    can student affairs professionals best respond to
    this emergent phenomenon.. Ph.D. dissertation,
    University of Southern California.
  • Vanden Boogart, M. R. (2006). Uncovering the
    social impacts of face book on a college campus.
    Unpublished Master of Science Thesis, Kansas
    State University, Manhattan, Kansas.
  • Vie, S. (2007). Engaging others in online social
    networking sites Rhetorical practices in MySpace
    and Face book. Ph.D. dissertation, University of
    Arizona.

57
Topics for MA and PhD researchfrom danah boyds
website
  • Vitak, Jessica. (2008). Facebook "Friends" How
    Online Identities Impact Offline Relationships.
    Master's Thesis. Georgetown University
    Communication, Culture Technology.
  • Williams, I. M. (2008). The Effects of
    Anticipated Future Interaction and Self
    Disclosure on Facebook. Masters thesis, Texas
    Tech University.

58
Resources for learning more about SNS and Micro
blogging tools
  • Researcher danah boyd (did her doctoral
    dissertation on identity, teens and SNS (its
    posted online)
  • http//www.danah.org/papers/
  • Writer Lev Grossman. Why Facebook Is for Old
    Fogies. Time
  • Thursday, Feb. 12, 2009
  • http//www.time.com/time/magazine/article/0,9171,1
    879169,00.html
  • Face Book In Reality - idiotsofants.com and BBC's
    The Wall. This video pokes fun at Facebook, and
    shows how silly it would be in real life to
    have someone show up at your front door, asking
    if you want to be their friend.
  • http//www.youtube.com/watch?vnrlSkU0TFLs

59
Resources for learning more about SNS and Micro
blogging tools, cont.
  • The Pew Internet Research Project
  • http//www.pewinternet.org/Media-Mentions/2009/Fac
    ebook-takes-strides-toward-Twitter-territory.aspx
  • Writer Clay Shirky, Here Comes Everybody The
    power of organizing without organizations.
    Penguin Books, 2008.
  • http//www.shirky.com/ (his website)
  • http//www.herecomeseverybody.org/ (his books
    blog)
  • Scott Simon speaks with NPR's Social Media
    Strategist Andy Carvin about Face book's fifth
    birthday. Feb. 7, 2009
  • http//www.npr.org/templates/story/story.php?story
    Id100377329

60
Microblogging and SNS
  • http//tumblr.com
  • http//twitter.com
  • http//facebook.com
  • http//cherieedtech.tumblr.com/
  • Cheries Tumblr page
  •  
  • http//twitter.com/professorpost
  • Cheries Twitter page
  •  
  • http//twitter.com/MikeDargan
  • My husbands page

61
For the cartoons
  • I will post the entire PPT on my HCC website.
  • I will also post a shorter one with only the
    cartoons.
  • http//www.hawkeyecollege.edu/faculty/cpost/
  • Cherie Dargan, cdargan_at_hawkeyecollege.edu
  • Hawkeye Community CollegeWaterloo, IA
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