2 Balanced scorecard dimensions Strategy for growth profitability and risk man-agement from the shareholders perspective Strategy for creating value and differentiation from the customers perspective Priorities for and architecture of the processes that create value for customers shareholders Priorities and processes that support organiza-tional change innovation and growth 3 Balanced scorecard 4 Business strategy What is business strategy How a company creates value for customers and differentiates itself from competitors in the marketplace. What is the major purpose of strategic planning To produce superior performance for stockholders (i.e. maximize returns and growth subject to business risks). 5 Determinants of business performance
Environment Performance Strategy Organization 6 Strategy balanced scorecards 7 Citibank balanced scorecard The balanced scorecard in the Citibank case employs the attributes of
8 Quality of scorecard measures Assess the measures in Citibanks balanced scorecard for its branch managers
Association with Citibank strategy
Controllability by branch bank manager
Quality of measurement
Bias efficiency consistency
9 Turn-in a case write-up The following individuals should e-mail a write-up of the Citibank case to the instructor no later than 24-hours from now Abenov Nurzhan Avci Ozcan Chen Kuo-Liang Chung Hee Yong Hong Kee Yong Kim Sung Ryong Kim Tae Bum Lin Shih-An Nurguzhina Madina Phitakburanapath Krit Wright Nathan
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