Title: Balanced Scorecard
1Balanced Scorecard
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- Accountancy 503
- Fall 2006
- Professor Clifton Brown
2Balanced scorecard dimensions
Strategy for growth profitability and risk
man-agement from the shareholders perspective
Strategy for creating value and differentiation
from the customers perspective
Priorities for and architecture of the processes
that create value for customers shareholders
Priorities and processes that support
organiza-tional change innovation and growth
3Balanced scorecard
4Business strategy
What is business strategy
How a company creates value for customers and
differentiates itself from competitors in the
marketplace.
What is the major purpose of strategic planning
To produce superior performance for stockholders
(i.e. maximize returns and growth subject to
business risks).
5Determinants of business performance
Environment
Performance
Strategy
Organization
6Strategy balanced scorecards
7Citibank balanced scorecard
The balanced scorecard in the Citibank case
employs the attributes of
- Financial
- Strategy implementation
- Customer satisfaction
- Control
- People
- Standards
8Quality of scorecard measures
Assess the measures in Citibanks balanced
scorecard for its branch managers
- Association with Citibank strategy
- Controllability by branch bank manager
- Quality of measurement
- Subjectivity
- Bias efficiency consistency
9Turn-in a case write-up
The following individuals should e-mail a
write-up of the Citibank case to the instructor
no later than 24-hours from now
Abenov Nurzhan Avci Ozcan Chen
Kuo-Liang Chung Hee Yong Hong Kee Yong Kim
Sung Ryong
Kim Tae Bum Lin Shih-An Nurguzhina
Madina Phitakburanapath Krit Wright Nathan
