John Fleming

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• John Fleming
• www.slowfood.org.uk
• Graeme Kidd
• www.cittaslow.org.uk

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What is Slow?

• festina lente
• About quality, tradition, diversity
• A positive, progressive approach
• A mindset or practical philosophy
• About living life at a human scale
• A growing international movement

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Slow Food

• Reaction to Fast Food
• Close to 100,000 members
• Slow Food UK 2,000 members
• Local group the Convivium
• Terra Madre, Ark, Praesidium
• Foundation for BioDiversity
• University of Gastronomy

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A little bit of history

• 1986 Slow Food established
• 1989 Slow Food International
• 2006 50 of members not Italian
• 1999 Cittaslow set up in Italy
• Greve-in-Chianti, Orvieto
• Bra, Positano
• 2005 Phase II of Cittaslow

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The Slow Food Manifesto

• Our defence should start at the table with Slow
  Food. Let us rediscover the flavours and savours
  of regional cooking and banish the degrading
  effects of fast food.
• Co-producers Good, Clean, Fair Eco Gastronomy

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Convivium Activities

• Tastings, visits to producers
• Work with local schools
• Work with local producers
• Convivial activities!

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So what is a Cittaslow?

• A town where it is good to live
• Part of a network of towns
• A place where a certain attitude of mind
  prevails
• A quality town in the sense that quality of
  life is important to all permanent and
  temporary residents

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The Cittaslow Mindset

• Builds on Slow Food principles and extends them
  into areas other than food, drink and
  hospitality
• A way of life and of living that looks to
  improve the fabric of life for all
• Connects people, local government and Slow
  Food with a common goal

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Cittaslow embedsthe Slow approachinto your
municipalityEco Administration
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Why join Cittaslow?

• It makes good sense
• Provides some guiding principles for good
  government and good practice
• Helps keep your town on course
• Develops or crystallises partnerships
• Its about being, doing, and enjoying
• Plugs you into a network
• Provides a hook

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Cittaslow Goals

• Environment
• Infrastructure
• Quality of Urban Fabric
• Encouraging Local Produce/Products
• Hospitality and Community
• Boosting Cittaslow awareness

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Taste Education
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Taste Education
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Taste Education
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Taste Education
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Taste Education
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Praesidia

• Encourage Local Produce/Products
• Preservation of local foodstuffs

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International networking

• Different food cultures

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Cittaslow UKwww.cittaslow.org.ukenquire_at_cittaslo
w.org.ukSlow Food UKwww.slowfood.org.ukinfo_at_sl
owfood.org.uk