The art of persuasion

1
RHETORIC

• The art of persuasion

2
Rhetoric

• In order to bring about change, the revolutionary
  needs to be able to persuade/convince his or her
  audience.
• Most revolutionary writers were well-schooled in
  the ancient Greek first compiled/classified by
  Aristotle art and science of persuasion called
  Rhetoric therefore, most revolutionary speeches
  followed a rhetorical pattern

3
Rhetoric for the most part, follows the
Persuasive pattern that you already know

• You must first determine
• Subject
• Purpose
• Audience
• Narration

4
The Language of Rhetoric

• Engaging the reader is Exordium
• Topic sentence is called Partitio
• Thesis points are called Arguments
• The body of an essay is called the Confirmation.

5
APPEALS

• Logos (truth, straight forward information) ex.
  Numbers, amounts, s, characters qualities,
  concrete information, specifics, evidence from
  book quotes mind
• Pathos (feelings and senses) love, anger,
  patriotism, revolt, Ahh factor, sexy, sympathy,
  fear, imagery, sensory details, humor heart
• Ethos (values) what the audience values
  Universal values money, time, life

6
Sign Post

• In rhetoric it is called REFUTATIO or Anticipated
  Argument/ Counter Argument and it has two steps
• Recognize the oppositions side then say But,
  however, on the other hand
• Support or prove how your points are better than
  theirs.
• Example Mama, I know you said nothing good
  happens after midnight however, if I am going to
  do something bad I can do it anytime before my
  curfew.

7
Conclusion

• In rhetoric it is called periration (the word
  period comes from this) and it has three parts
• Restate major arguments
• Revisit the strongest pathos/or ethos appeals
• Call to Action charge the audience (call to act)