Branding of Higher Education in the region: SEAMEO Perspective - PowerPoint PPT Presentation

1 / 55
About This Presentation
Title:

Branding of Higher Education in the region: SEAMEO Perspective

Description:

Key Role to promote cooperation among the Southeast Asian ... SEAMEO TROPMED Malaysia, focuses on Microbiology, Parasitology and Entomology; (continued) ... – PowerPoint PPT presentation

Number of Views:85
Avg rating:3.0/5.0
Slides: 56
Provided by: Window85
Category:

less

Transcript and Presenter's Notes

Title: Branding of Higher Education in the region: SEAMEO Perspective


1
Branding of Higher Education in the region
SEAMEO Perspective
Nha Trang, Vietnam 10 August 2009
Dato Dr Ahamad bin SiponDirector, SEAMEO
Secretariat Bangkok
2
Background on SEAMEO
  • Southeast Asian Ministers of Education
    Organization
  • Established in 1965

3
(continued)
  • Key Role to promote cooperation among the
    Southeast Asian nations through education,
    science and culture

4
(continued)
  • SEAMEO Membership
  • - 11 Member Countries Brunei Darussalam,
    Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar,
    Philippines, Singapore, Thailand, Timor Leste and
    Vietnam

5
(continued)
  • 8 Associate Members Australia, Canada, France,
    Germany, the Netherlands, New Zealand, Norway and
    Spain
  • Two Affiliate Members International Council for
    Open and Distance Learning (ICDE) and University
    of Tsukuba, Japan.

6
SEAMEO Secretariat executive arm SEAMEO
Council
(continued)
highest policy-making body
determines strategic directions of the
Organization
7
SEAMEO Councilmeets annuallySEAMEO High
Officialsmeets prior to Council Meeting to
discuss - propose programmes- finances- legal
aspects- administration- operation of
organizationand provide recommendations
(continued)
8
(continued)
  • SEAMEO operates through a network of 16 SEAMEO
    Regional Centres and a SEAMEO TROPMED Network in
    8 Member Countries

9
SEAMEO Regional Centres
10
(continued)
  • VIETNAM
  • SEAMEO RETRAC
  • specializes in identifying and addressing issues
    of educational management.

11
(continued)
  • MYANMAR
  • SEAMEO CHAT
  • promotes cooperation in the study of history and
    tradition.

12
(continued)
  • THAILAND
  • SEAMEO RIHED
  • plays a crucial role in the field of higher
    education

13
(continued)
  • THAILAND
  • SEAMEO SPAFA
  • cultivates awareness and appreciation of cultural
    heritage promotes and enriches archaeological
    and cultural activities and furthers
    professional competence in the fields of
    archaeology and fine arts.

14
(continued)
  • THAILAND
  • SEAMEO TROPMED NETWORK
  • promotes health and prevents and control tropical
    diseases and public health problems.

15
(continued)
  • SEAMEO TROPMED four sub-regional Centres
  • SEAMEO TROPMED Indonesia, specializes in
    Community Nutrition
  • SEAMEO TROPMED Malaysia, focuses on Microbiology,
    Parasitology and Entomology

16
(continued)
  • SEAMEO TROPMED Philippines, deals with Public
    Health, and
  • SEAMEO TROPMED Thailand, specializes in Tropical
    Medicine.

17
(continued)
  • MALAYSIA
  • SEAMEO RECSAM
  • deals with the development of science,
    mathematics and technology education.

18
(continued)
  • SINGAPORE
  • SEAMEO RELC
  • provides training and expertise in upgrading the
    skills of language specialists and educators.

19
(continued)
  • INDONESIA
  • SEAMEO BIOTROP
  • focuses on Tropical Biology
  • SEAMEO SEAMOLEC
  • specializes in Open Learning

20
(continued)
  • BRUNEI DARUSSALAM
  • SEAMEO VOCTECH
  • provides training, research and services in
    Vocational and Technical Education

21
(continued)
  • PHILIPPINES
  • SEAMEO INNOTECH
  • specializes in Educational Innovation and
    Technology
  • SEAMEO SEARCA
  • deals with Graduate Study and Research in
    Agriculture

22
(continued)
  • SEAMEO is expanding and venturing into new areas
    of specialization by establishing 4 new Centres

23
(continued)
  • INDONESIA
  • SEAMEO Regional Centre for Quality
  • Improvement of Teachers and Education
  • Personnel in Science
  • SEAMEO Regional Centre for Quality
  • Improvement of Teachers and Education
  • Personnel in Mathematics

24
(continued)
  • SEAMEO Regional Centre for Quality
  • Improvement of Teachers and Education
  • Personnel in Language
  • MALAYSIA
  • SEAMEO Regional Centre on Special
  • Education

25
(continued)
SEAMEO
  • creates learning opportunities for Ministers,
    High Officials and others to match shifting
    trends in human resource development strategies

26
(continued)
SEAMEO
  • provides research and training as well as both
    higher and further learning experiences to
    develop human capacity through the 16 Regional
    Centres

27
Insights into the Branding of SEAMEO
28
The concept of branding
  • Quoting Wikipedia, a brand is a symbolic
    construct created within the minds of people and
    consists of all the information and expectations
    associated with a product or service rendered by
    an organization.

29
(continued)
  • Branding would bring a product or service into
    wider visibility and help keep them sustainable.

30
(continued)
  • In the 21st century, branding is a necessity in a
    companys or organizations development plans for
    reasons of national, regional and global
    competitiveness, to improve the quality of their
    products and services.

31
SEAMEO underlying principles on branding of the
organization
  • To sustain its growth in a fast-changing world

32
(continued)
  • To sell its products and services, even beyond
    the region, thus securing success and reputation
    in the marketplace in the face of scarce
    resources, and

33
(continued)
  • To maintain the uniqueness of the organization as
    the longest existing human resource development
    provider in Southeast Asia.

34
SEAMEO brand
  • needs to be well-defined and continuously
    relevant to the region and beyond the region.

35
Contributions to the branding of SEAMEO
  • Individual joint activities by Regional Centres
  • Committed Centres professionals experts in
    various fields of education, science culture
  • Service product performances of Centres

36
Current services and products of SEAMEO
  • Training, seminars, conferences, workshops, and
    symposia in human resource development

37
(continued)
  • Research and Development, for example on
    educational technologies and policies
  • Consultancy, for example on policy
    recommendations, project implementation, and
    management mechanisms

38
(continued)
  • Information Dissemination and Exchange, for
    example, learning materials, technical reports,
    research reports, recommended practices in HRD
    programmes, publications, modules, proceedings,
    newsletters and press releases

39
(continued)
  • Facilities such as guesthouses, hotels, learning
    resource centres, laboratories, and equipment
  • Publications in various forms, such as journals,
    research and technical reports, news, and

40
(continued)
  • Learning materials, such as courseware, VDO
    educational materials, CD ROM and other non-book
    formats of educational materials.

41
Living and Sustaining SEAMEO Brand
  • Needs commitment and continuous effort to remain
    as Southeast Asias foremost human development
    provider in education, science and culture

42
Strategizes through
(continued)
  • Enhancing institutional visibility
  • Strengthening organization of excellence
  • Enhancing resource generation

43
(continued)
  • Increasing regional and global collaboration and
    cooperation
  • Strengthening the management and organizational
    capability and skills improvement

44
Promotion exercises at Unit SEAMEO levels
(continued)
  • refining the positioning of the centre and the
    centres products and services, improving
    customer relations program and tools for customer
    needs assessment, and improving relations with
    the media and alumni, and

45
(continued)
  • marketing SEAMEO at the corporate level, beyond
    the region, with potential donors and
    international funding agencies, as well as
    providing guidelines or mechanism for the
    evaluation of the SEAMEO Centres Marketing
    Performance.

46
(continued)
  • Identifying needs and expectations of SEAMEO
  • To improve quality of services and products
  • To increase visibility
  • To remain relevant

47
Collaboration at all levels
(continued)
  • Consensus about SEAMEO branding to be achieved
    from the Council down to the Secretariat and the
    Centre directors.

48
(continued)
  • Awareness and trust among all SEAMEO staff and
    shareholders to be increased about the
    positioning of SEAMEO, thus promoting its
    products and services.

49
(continued)
  • Continuation of providing quality products and
    services to the region and beyond.
  • Marketing units of all SEAMEO Centres and the
    Secretariat to be trained and work professionally
    with consistent coordination and collaboration
    within the organization.

50
(continued)
  • Various forms of communication to be extended
    effectively and efficiently to promote
    cooperation, partnership, support and assistance
    with regional and international organizations,
    donors, and the public at large.

51
(continued)
  • Capacity building and human resource development
    as a whole to be upgraded to increase the quality
    of the products and services provided. Thus,
    quality assurance becomes the backbone of the
    activities of the entire organization.

52
Conclusion
  • SEAMEO has come along way to serve the people of
    the Southeast Asian region.
  • SEAMEOs relative success can be accounted to
  • awareness across the organization what SEAMEO
    stands for,

53
(continued)
  • internalization of key individuals and groups
    across the organization of what SEAMEO aims to
    achieve, and
  • commitment which is reflected through appropriate
    behaviour of its personnel reinforced over time
    to effect a lasting culture change.

54
(continued)
  • Like SEAMEO, development of branding is pertinent
    in higher education as it reflects the relevancy
    of the education institutions to meet the needs,
    challenges and demands for intellectual and
    academic knowledge.

55
Thank You
Write a Comment
User Comments (0)
About PowerShow.com