ENTREPRENEURSHIP AND BUSINESS EDUCATION: BUILDING CREATIVE IMAGINATION INTO THE BUSINESS CURRICULUM

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ENTREPRENEURSHIP AND BUSINESS EDUCATION BUILDING
CREATIVE IMAGINATION INTO THE BUSINESS CURRICULUM
Paper presented at Second Biennial HCT-MIT
Global Entrepreneurship Conference - 19th 20th
Sept Entrepreneurship 2010 Creating a Dynamic,
Vibrant, Competitive Economy Dubai

• Robin Matthews
• http//business.Kingston.ac.uk/CIPB.php
• www.russtrategy.ru
• Professor of International Business
• Kingston University London
• JM Keynes Professor of Management Moscow School
  of Economic and Social Sciences
• Hon Professor Academy of National Economy Moscow
• Director of Centre for International Business
• President International League of Strategic
  Management

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PRESENTATION FORMAT

• THEORY
• CASE STUDY

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FOUNDATIONS

• Experience of executive education in UK, Europe,
  USA and Russia
• Especially learning contract methodology
• Constructs from Islamic philosophy
• Creative imagination
• derived from Ibn Arabi,
• developed by Izutsu, Corbin, Jung

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Factors in developing executive programmes

• Critiques of business education
• Education process
• Business research
• Transition
• Society/culture/business in transition
• Business education moving in transition
• Needs of transition economies
• Competition
• Leveraging reputation

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ENTREPRENEURS

• HAZARD/RISK
• DISCOVERY
• INNOVATION
• Products
• Processes
• Markets
• Technologies
• SOCIAL RESPONSIBILITY

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Managing change
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The ennead (enneagram) approach to strategy

• Business decisions

• Interdisciplinary Science
• Analysis process

• Creative imagination

Synthesis Enneagram methodology
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ENTREPRENEURSHIP AND BUSINESS EDUCATION
DISTINCTIVE Methodology and philosophy
LEADERSHIP PSYCHOKINETIC
CREATIVE IMAGINATION
BUSINESS PERFORMANCE
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DISTINCTIVE METHODOLOGY AND PHILOSOPHY

• Management solutions to NP hard problems
• Interdisciplinary science
• Cognitive tasks and information technology
• Psycho kinetic leadership
• Self
• Business
• Society

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LEARNING CONTRACT METHODOLOGY

• CORE PROGRAMME
• Interdisciplinary
• Thematic
• BESPOKE PROGRAMME
• Specific needs of organizations and executives

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Structure of executive programme
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• Entropy
• versus
• Evolution
• Schumpeter/Darwin
• Self adaptation

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Managing change
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ENTREPRENEURS

• HAZARD/RISK
• DISCOVERY
• INNOVATION
• Products
• Processes
• Markets
• Technologies
• PSYCHOKINETIC LEADERSHIP
• SOCIAL RESPONSIBILITY
• PERSONAL RESPONSIBILITY