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In this candid and riveting memoir for the first time ever Nike founder and board chairman Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic game-changing and profitable brands Young searching fresh out of business school Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission import high-quality low-cost running shoes from Japan Selling the shoes from the trunk of his Plymouth Valiant Knight grossed eight thousand dollars that first year 1963 Today Nike s annual sales top 30 billion In this age of start-ups Knight s Nike is the gold standard and its swoosh is more than a logo A symbol of grace and greatness it s one of the few icons instantly recognized in every corner of the world But Knight the man behind the swoosh has always been a mystery Now in a memoir that s surprising humble unfiltered funny and beautifully crafted he tells his story at last It all begins with a classic crossroads moment Twenty-four years old backpacking through Asia and Europe and Africa wrestling with life s Great Questions Knight decides the unconventional path is the only one for him Rather than work for a big... corporation he will create something all his own something new dynamic different Knight details the many terrifying risks he encountered along the way the crushing setbacks the ruthless competitors the countless doubters and haters and hostile bankers as well as his many thrilling triumphs and narrow escapes Above all he recalls the foundational relationships that formed the heart and soul of Nike with his former track coach the irascible and charismatic Bill Bowerman and with his first employees a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers Together harnessing the electrifying power of a bold vision and a shared belief in the redemptive transformative power of sports they created a brand and a culture that changed everything more
The 1 New York Times bestselling story about American Olympic triumph in Nazi Germany and now the inspiration for the forthcoming PBS documentary Boys of 36 For readers of Unbroken out of the depths of the Depression comes an irresistible story about beating the odds and finding hope in the most desperate of times the improbable intimate account of how nine working-class boys from the American West showed the world at the 1936 Olympics in Berlin what true grit really meant It was an unlikely quest from the start With a team composed of the sons of loggers shipyard workers and farmers the University of Washington s eight-oar crew team was never expected to defeat the elite teams of the East Coast and Great Britain yet they did going on to shock the world by defeating the German team rowing for Adolf Hitler The emotional heart of the tale lies with Joe Rantz a teenager without family or prospects who rows not only to regain his shattered self-regard but also to find a real place for himself in the world Drawing on the boys own journals and vivid memories of a once-in-a-lifetime shared dream Brown has created an unforgettable portrait of an era a celebration of a remarkable achievement and a chronicle of one extraordinary young man... s personal quest more
You d better stand up for this bit of news Sitting can wreak havoc on your health and not just in the form of minor aches and pains Recent studies show that too much sitting contributes to a host of diseases from obesity and diabetes to cancer and depression The typical seated office worker suffers from more musculoskeletal injuries than those workers who do daily manual labor It turns out that sitting is as much an occupational risk as is lifting heavy weights on the job The facts are in sitting literally shortens your life Your chair is your enemy and it is murdering your body In this groundbreaking new book Dr Kelly Starrett renowned physical therapist and author of the New York Times and Wall Street Journal bestseller Becoming a Supple Leopard unveils a detailed battle plan for surviving our chair-centric society Deskbound provides creative solutions for reducing the amount of time you spend perched on your backside as well as strategies for transforming your desk into a dynamic active workstation that can improve your life You will learn how to Easily identify and fix toxic body positions Eradicate back neck and shoulder pain Mitigate carpel tunnel syndrome forever Organize and stabilize your spine and trunk Walk hinge squat... and carry with peak skill Perform daily body maintenance work using 14 mobility templates for resolving pain and increasing range of motion Whether your goal is to maximize your performance in or out of the workplace lose weight or simply live pain-free Deskbound will work for you It is a revolutionary cure for death-by-desk more
More than 30 fanciful full-page illustrations depict the wisest of birds in lush tapestry-like settings Covered with flowers paisleys and other fun-to-color patterns these adorable owls are posed against vivid backgrounds brimming with intricate designs Pages are perforated and printed on one side only for easy removal and display Specially designed for experienced colorists Owls and other Creative Haven adult coloring books offer an escape to a world of inspiration and artistic fulfillment Each title is also an effective and fun-filled way to relax and reduce stress
Birds are astonishingly intelligent creatures In fact according to revolutionary new research some birds rival primates and even humans in their remarkable forms of intelligence Like humans many birds have enormous brains relative to their size Although small bird brains are packed with neurons that allow them to punch well above their weight In The Genius of Birds acclaimed author Jennifer Ackerman explores the newly discovered brilliance of birds and how it came about As she travels around the world to the most cutting-edge frontiers of research the distant laboratories of Barbados and New Caledonia the great tit communities of the United Kingdom and the bowerbird habitats of Australia the ravaged mid-Atlantic coast after Hurricane Sandy and the warming mountains of central Virginia and the western states Ackerman not only tells the story of the recently uncovered genius of birds but also delves deeply into the latest findings about the bird brain itself that are revolutionizing our view of what it means to be intelligent Consider as Ackerman does the Clark s nutcracker a bird that can hide as many as 30 000 seeds over dozens of square miles and remember where it put them several months later the mockingbirds and thrashers... species that can store 200 to 2 000 different songs in a brain a thousand times smaller than ours the well-known pigeon which knows where it s going even thousands of miles from familiar territory and the New Caledonian crow an impressive bird that makes its own tools But beyond highlighting how birds use their unique genius in technical ways Ackerman points out the impressive social smarts of birds They deceive and manipulate They eavesdrop They display a strong sense of fairness They give gifts They play keep-away and tug-of-war They tease They share They cultivate social networks They vie for status They kiss to console one another They teach their young They blackmail their parents They alert one another to danger They summon witnesses to the death of a peer They may even grieve This elegant scientific investigation and travelogue weaves personal anecdotes with fascinating science Ackerman delivers an extraordinary story that will both give readers a new appreciation for the exceptional talents of birds and let them discover what birds can reveal about our changing world Incredibly informative and beautifully written The Genius of Birds richly celebrates the triumphs of these surprising and fiercely intelligent creatures more
The ultimate resource for experiencing the backcountry Written by survivalist expert Dave Canterbury Bushcraft 101 gets you ready for your next backcountry trip with advice on making the most of your time outdoors Based on the 5Cs of Survivability--cutting tools covering combustion devices containers and cordages--this valuable guide offers only the most important survival skills to help you craft resources from your surroundings and truly experience the beauty and thrill of the wilderness Inside you ll also discover detailed information on Choosing the right items for your kit Manufacturing needed tools and supplies Collecting and cooking food Protecting yourself from the elements With Canterbury s guidance you ll not only prepare yourself for any climate and situation you ll also learn how to use the art of bushcraft to reconnect with nature in ways you ve never imagined
Every year Major League Baseball spends more than 1 5 billion on pitchers five times the salary of all NFL quarterbacks combined Pitchers are the lifeblood of the sport the ones who win championships but today they face an epidemic unlike any baseball has ever seen One tiny ligament in the elbow keeps snapping and sending teenagers and major leaguers alike to undergo surgery an issue the baseball establishment ignored for decades For three years Jeff Passan the lead baseball columnist for Yahoo Sports has traveled the world to better understand the mechanics of the arm and its place in the sport s past present and future He got the inside story of how the Chicago Cubs decided to spend 155 million on one pitcher He sat down for a rare interview with Hall of Famer Sandy Koufax whose career ended at 30 because of an arm injury He went to Japan to understand how another baseball-obsessed nation deals with this crisis And he followed two major league pitchers as they returned from Tommy John surgery the revolutionary procedure named for the former All-Star who first underwent it more than 40 years ago Passan discovered a culture that struggles to prevent arm injuries and lacks the support for the changes necessary to do so He explains... that without a drastic shift in how baseball thinks about its talent another generation of pitchers will fall prey to the same problem that vexes the current one Equal parts medical thriller and cautionary tale The Arm is a searing exploration of baseball s most valuable commodity and the redemption that can be found in one fragile and mysterious limb more
From the world s reigning expert on expertise comes a powerful new approach to mastering almost any skill Have you ever wanted to learn a language or pick up an instrument only to become too daunted by the task at hand Expert performance guru Anders Ericsson has made a career studying chess champions violin virtuosos star athletes and memory mavens Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill Ericsson s findings have been lauded and debated but never properly explained So the idea of expertise still intimidates us we believe we need innate talent to excel or think excelling seems prohibitively difficult Peak belies both of these notions proving that almost all of us have the seeds of excellence within us it s just a question of nurturing them by reducing expertise to a discrete series of attainable practices Peak offers invaluable often counterintuitive advice on setting goals getting feedback identifying patterns and motivating yourself Whether you want to stand out at work or help your kid achieve academic goals Ericsson s revolutionary methods will show you how to master... nearly anything more
One of the New York Times Book Review s 10 Best Books of the YearON MORE THAN 25 BEST BOOKS OF THE YEAR LISTS including TIME 1 Nonfiction Book NPR O The Oprah Magazine 10 Favorite Books Vogue Top 10 Vanity Fair Washington Post Boston Globe Chicago Tribune Seattle Times San Francisco Chronicle Top 10 Miami Herald St Louis Post Dispatch Minneapolis Star Tribune Top 10 Library Journal Top 10 Publishers Weekly Kirkus Reviews Slate Shelf Awareness Book Riot Amazon Top 20 The instant New York Times bestseller and award-winning sensation Helen Macdonald s story of adopting and raising one of nature s most vicious predators has soared into the hearts of millions of readers worldwide Fierce and feral her goshawk Mabel s temperament mirrors Helen s own state of grief after her father s death and together raptor and human discover the pain and beauty of being alive People H Is for Hawk is a genre-defying debut from one of our most unique and transcendent voices
Starting Strength has been called the best and most useful of fitness books The second edition Starting Strength Basic Barbell Training sold over 80 000 copies in a competitive global market for fitness education Along with Practical Programming for Strength Training 2nd Edition they form a simple logical and practical approach to strength training Now after six more years of testing and adjustment with thousands of athletes in seminars all over the country the updated third edition expands and improves on the previous teaching methods and biomechanical analysis No other book on barbell training ever written provides the detailed instruction on every aspect of the basic barbell exercises found in SS BBT3 And while the methods for implementing barbell training detailed in the book are primarily aimed at young athletes they have been successfully applied to everyone young and old male and female fit and flabby sick and healthy weak and already strong Many people all over the world have used the simple biological principle of stress recovery adaptation on which this method is based to improve their performance their appearance and their long-term health With over 150 000 copies in print in three editions Starting Strength is the... most important method available to learn the most effective way to train with barbells -- the most important way to improve your strength your health and your life -- Why barbells are the most effective tools for strength training -- The mechanical basis of barbell training concisely and logically explained -- All new photographs and improved illustrations of all the lifts and the biomechanics behind them -- Complete easy-to-follow instructions for performing the basic barbell exercises the squat press deadlift bench press power clean and the power snatch -- Revised instruction methods for all six lifts proven effective in four years of seminar military and group instruction -- How the human body adapts to stress through recovery and why this is the foundation of the development of strength and lifetime health -- How to program the basic exercises into the most effective program for long-term progress -- Completely indexed -- The most productive method in existence for anyone beginning a strength training program more
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