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In this candid and riveting memoir for the first time ever Nike founder and board chairman Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic game-changing and profitable brands Young searching fresh out of business school Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission import high-quality low-cost running shoes from Japan Selling the shoes from the trunk of his Plymouth Valiant Knight grossed eight thousand dollars that first year 1963 Today Nike s annual sales top 30 billion In this age of start-ups Knight s Nike is the gold standard and its swoosh is more than a logo A symbol of grace and greatness it s one of the few icons instantly recognized in every corner of the world But Knight the man behind the swoosh has always been a mystery Now in a memoir that s surprising humble unfiltered funny and beautifully crafted he tells his story at last It all begins with a classic crossroads moment Twenty-four years old backpacking through Asia and Europe and Africa wrestling with life s Great Questions Knight decides the unconventional path is the only one for him Rather than work for a big... corporation he will create something all his own something new dynamic different Knight details the many terrifying risks he encountered along the way the crushing setbacks the ruthless competitors the countless doubters and haters and hostile bankers as well as his many thrilling triumphs and narrow escapes Above all he recalls the foundational relationships that formed the heart and soul of Nike with his former track coach the irascible and charismatic Bill Bowerman and with his first employees a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers Together harnessing the electrifying power of a bold vision and a shared belief in the redemptive transformative power of sports they created a brand and a culture that changed everything more
The 1 New York Times bestselling story about American Olympic triumph in Nazi Germany and now the inspiration for the forthcoming PBS documentary Boys of 36 For readers of Unbroken out of the depths of the Depression comes an irresistible story about beating the odds and finding hope in the most desperate of times the improbable intimate account of how nine working-class boys from the American West showed the world at the 1936 Olympics in Berlin what true grit really meant It was an unlikely quest from the start With a team composed of the sons of loggers shipyard workers and farmers the University of Washington s eight-oar crew team was never expected to defeat the elite teams of the East Coast and Great Britain yet they did going on to shock the world by defeating the German team rowing for Adolf Hitler The emotional heart of the tale lies with Joe Rantz a teenager without family or prospects who rows not only to regain his shattered self-regard but also to find a real place for himself in the world Drawing on the boys own journals and vivid memories of a once-in-a-lifetime shared dream Brown has created an unforgettable portrait of an era a celebration of a remarkable achievement and a chronicle of one extraordinary young man... s personal quest more
Updated and expanded with more than 80 pages of new content Improve your athletic performance extend your athletic career treat stiffness and achy joints and prevent and rehabilitate injuries all without having to seek out a coach doctor chiropractor physical therapist or masseur In Becoming a Supple Leopard Dr Kelly Starrett founder of MobilityWOD com shares his revolutionary approach to mobility and maintenance of the human body and teaches you how to hack your own movement allowing you to live a healthier more fulfilling life This new edition of the New York Times and Wall Street Journal bestseller has been thoroughly revised to make it even easier to put to use Want to truly understand the principles that guide human movement Becoming a Supple Leopard lays out a blueprint for moving safely and effectively through life and sport Want to learn how to apply those principles to specific movements whether you are doing squats in the gym or picking up a bag of groceries Hundreds of step-by-step photos show you not only how to perform a host of exercise movements such the squat deadlift pushup kettlebell swing clean snatch and muscle-up but also how to correct the common faults associated with those movements Frustrated because you... can t perform a certain movement correctly due to range of motion restrictions Breaking the body down into 14 distinct areas Starrett demonstrates hundreds of mobilization techniques that will help you resolve restrictions and reclaim your mobility Unsure how to put it all together into a program that addresses your individual needs This updated edition lays out dozens of prescriptions that allow you to hone in on a specific limitation a nagging injury or an exercise fault that you just can t seem to get right It even offers a 14-day full-body mobility overhaul Performance is what drives us as human beings but dysfunctional movement patterns can bring the human body to an abrupt halt Often the factors that impede performance are invisible even to seasoned athletes and coaches Becoming a Supple Leopard makes the invisible visible Whether you are a professional athlete a weekend warrior or simply someone wanting to live healthy and free from physical restrictions this one-of-a-kind training manual will teach you how to harness your athletic potential and maintain your body Learn how to perform basic maintenance on your body unlock your athletic potential live pain-free and become a Supple Leopard This step-by-step guide to movement and mobility will show you how to Move safely and efficiently in all situations Organize your spine and joints in optimal stable positions Restore normal function to your joints and tissues Accelerate recovery after training sessions and competition Properly perform strength and conditioning movements like the squat bench press pushup deadlift clean and snatch Build efficient transferable movement patterns and skill progressions from simple to more advanced exercises Identify diagnose and correct inefficient movement patterns Treat and resolve common symptoms like low back pain carpal tunnel shoulder pain and tennis elbow Prevent and rehabilitate common athletic injuries Use mobilization techniques to address short and stiff muscles soft tissue and joint capsule restriction motor control problems and joint range of motion limitations Create personalized mobility prescriptions to improve movement efficiencymore
The ultimate resource for experiencing the backcountry Written by survivalist expert Dave Canterbury Bushcraft 101 gets you ready for your next backcountry trip with advice on making the most of your time outdoors Based on the 5Cs of Survivability--cutting tools covering combustion devices containers and cordages--this valuable guide offers only the most important survival skills to help you craft resources from your surroundings and truly experience the beauty and thrill of the wilderness Inside you ll also discover detailed information on Choosing the right items for your kit Manufacturing needed tools and supplies Collecting and cooking food Protecting yourself from the elements With Canterbury s guidance you ll not only prepare yourself for any climate and situation you ll also learn how to use the art of bushcraft to reconnect with nature in ways you ve never imagined
You d better stand up for this bit of news Sitting can wreak havoc on your health and not just in the form of minor aches and pains Recent studies show that too much sitting contributes to a host of diseases from obesity and diabetes to cancer and depression The typical seated office worker suffers from more musculoskeletal injuries than those workers who do daily manual labor It turns out that sitting is as much an occupational risk as is lifting heavy weights on the job The facts are in sitting literally shortens your life Your chair is your enemy and it is murdering your body In this groundbreaking new book Dr Kelly Starrett renowned physical therapist and author of the New York Times and Wall Street Journal bestseller Becoming a Supple Leopard unveils a detailed battle plan for surviving our chair-centric society Deskbound provides creative solutions for reducing the amount of time you spend perched on your backside as well as strategies for transforming your desk into a dynamic active workstation that can improve your life You will learn how to Easily identify and fix toxic body positions Eradicate back neck and shoulder pain Mitigate carpel tunnel syndrome forever Organize and stabilize your spine and trunk Walk hinge squat... and carry with peak skill Perform daily body maintenance work using 14 mobility templates for resolving pain and increasing range of motion Whether your goal is to maximize your performance in or out of the workplace lose weight or simply live pain-free Deskbound will work for you It is a revolutionary cure for death-by-desk more
More than 30 fanciful full-page illustrations depict the wisest of birds in lush tapestry-like settings Covered with flowers paisleys and other fun-to-color patterns these adorable owls are posed against vivid backgrounds brimming with intricate designs Pages are perforated and printed on one side only for easy removal and display Specially designed for experienced colorists Owls and other Creative Haven adult coloring books offer an escape to a world of inspiration and artistic fulfillment Each title is also an effective and fun-filled way to relax and reduce stress
Birds are astonishingly intelligent creatures In fact according to revolutionary new research some birds rival primates and even humans in their remarkable forms of intelligence Like humans many birds have enormous brains relative to their size Although small bird brains are packed with neurons that allow them to punch well above their weight In The Genius of Birds acclaimed author Jennifer Ackerman explores the newly discovered brilliance of birds and how it came about As she travels around the world to the most cutting-edge frontiers of research the distant laboratories of Barbados and New Caledonia the great tit communities of the United Kingdom and the bowerbird habitats of Australia the ravaged mid-Atlantic coast after Hurricane Sandy and the warming mountains of central Virginia and the western states Ackerman not only tells the story of the recently uncovered genius of birds but also delves deeply into the latest findings about the bird brain itself that are revolutionizing our view of what it means to be intelligent Consider as Ackerman does the Clark s nutcracker a bird that can hide as many as 30 000 seeds over dozens of square miles and remember where it put them several months later the mockingbirds and thrashers... species that can store 200 to 2 000 different songs in a brain a thousand times smaller than ours the well-known pigeon which knows where it s going even thousands of miles from familiar territory and the New Caledonian crow an impressive bird that makes its own tools But beyond highlighting how birds use their unique genius in technical ways Ackerman points out the impressive social smarts of birds They deceive and manipulate They eavesdrop They display a strong sense of fairness They give gifts They play keep-away and tug-of-war They tease They share They cultivate social networks They vie for status They kiss to console one another They teach their young They blackmail their parents They alert one another to danger They summon witnesses to the death of a peer They may even grieve This elegant scientific investigation and travelogue weaves personal anecdotes with fascinating science Ackerman delivers an extraordinary story that will both give readers a new appreciation for the exceptional talents of birds and let them discover what birds can reveal about our changing world Incredibly informative and beautifully written The Genius of Birds richly celebrates the triumphs of these surprising and fiercely intelligent creatures more
What would happen if two statistics-minded outsiders were allowed to run a professional baseball team It s the ultimate in fantasy baseball You get to pick the roster set the lineup and decide on strategies -- with real players in a real ballpark in a real playoff race That s what baseball analysts Ben Lindbergh and Sam Miller got to do when an independent minor-league team in California the Sonoma Stompers offered them the chance to run its baseball operations according to the most advanced statistics Their story in The Only Rule is it Has to Work is unlike any other baseball tale you ve ever read We tag along as Lindbergh and Miller apply their number-crunching insights to all aspects of assembling and running a team following one cardinal rule for judging each innovation they try it has to work We meet colorful figures like general manager Theo Fightmaster and boundary-breakers like the first openly gay player in professional baseball Even Jos Canseco makes a cameo appearance Will their knowledge of numbers help Lindbergh and Miller bring the Stompers a championship or will they fall on their faces Will the team have a competitive advantage or is the sport s folk wisdom true after all Will the players attract the attention of... big-league scouts or are they on a fast track to oblivion It s a wild ride by turns provocative and absurd as Lindbergh and Miller tell a story that will speak to numbers geeks and traditionalists alike And they prove that you don t need a bat or a glove to make a genuine contribution to the game more
From the world s reigning expert on expertise comes a powerful new approach to mastering almost any skill Have you ever wanted to learn a language or pick up an instrument only to become too daunted by the task at hand Expert performance guru Anders Ericsson has made a career studying chess champions violin virtuosos star athletes and memory mavens Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill Ericsson s findings have been lauded and debated but never properly explained So the idea of expertise still intimidates us we believe we need innate talent to excel or think excelling seems prohibitively difficult Peak belies both of these notions proving that almost all of us have the seeds of excellence within us it s just a question of nurturing them by reducing expertise to a discrete series of attainable practices Peak offers invaluable often counterintuitive advice on setting goals getting feedback identifying patterns and motivating yourself Whether you want to stand out at work or help your kid achieve academic goals Ericsson s revolutionary methods will show you how to master... nearly anything more
Winner of the 2016 Pulitzer Prize for Autobiography Reading this guy on the subject of waves and water is like reading Hemingway on bullfighting William Burroughs on controlled substances Updike on adultery a coming-of-age story seen through the gloss resin coat of a surfboard Sports Illustrated Barbarian Days is William Finnegan s memoir of an obsession a complex enchantment Surfing only looks like a sport To initiates it is something else a beautiful addiction a demanding course of study a morally dangerous pastime a way of life Raised in California and Hawaii Finnegan started surfing as a child He has chased waves all over the world wandering for years through the South Pacific Australia Asia Africa A bookish boy and then an excessively adventurous young man he went on to become a distinguished writer and war reporter Barbarian Days takes us deep into unfamiliar worlds some of them right under our noses off the coasts of New York and San Francisco It immerses the reader in the edgy camaraderie of close male friendships forged in challenging waves Finnegan shares stories of life in a whites-only gang in a tough school in Honolulu He shows us a world turned upside down for kids and adults alike by the social upheavals of the... 1960s He details the intricacies of famous waves and his own apprenticeships to them Youthful folly he drops LSD while riding huge Honolua Bay on Maui is served up with rueful humor As Finnegan s travels take him ever farther afield he discovers the picturesque simplicity of a Samoan fishing village dissects the sexual politics of Tongan interactions with Americans and Japanese and navigates the Indonesian black market while nearly succumbing to malaria Throughout he surfs carrying readers with him on rides of harrowing unprecedented lucidity Barbarian Days is an old-school adventure story an intellectual autobiography a social history a literary road movie and an extraordinary exploration of the gradual mastering of an exacting little-understood art Praise for Barbarian Days Without a doubt the finest surf book I ve ever read But on a more fundamental level Barbarian Days offers a clear-eyed vision of American boyhood Like Jon Krakauer s Into the Wild it is a sympathetic examination of what happens when literary ideas of freedom and purity take hold of a young mind and fling his body out into the far reaches of the world The New York Times Magazine Incandescent I d sooner press this book upon on a nonsurfer in part because nothing I ve read so accurately describes the feeling of being stoked or the despair of being held under But it s also about a writer s life and even more generally a quester s life more carefully observed and precisely rendered than any I ve read in a long time Los Angeles Timesmore