Title: Brand Intimacy: Creating Emotional Connections with Customers - PowerPoint PPT Presentation

Description: Brand intimacy is defined as the deep emotional connection between a business and its customers. The brand intimacy marketing model involves a focus on emotions and can affect how customers make purchase decisions and whether they become loyal fans of the brand. Brand intimacy is different from brand loyalty. While brand loyalty may depend on loyalty incentives and rewards, brand intimacy is entirely dependent on how a customer ‘feels’ about a brand. – PowerPoint PPT presentation