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Title: MKT 421 EDU N EW Education Your Way/mkt421edunew.com - PowerPoint PPT Presentation
Description: Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): pioneering ad. – PowerPoint PPT presentation
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